Home / Knowledge / News / Footwear producers fail to target domestic consumers
Footwear producers fail to target domestic consumers
28
Nov '09
Footwear industry of Vietnam aims to capture 80 percent of country's domestic market by 2015, which is quite difficult in a market of 86 million, who choose foreign and illegally imported shoes.

Though footwear exporters in the country enjoy leading position in international markets, they failed to get a foothold in domestic market. A number of domestic consumers in Vietnam prefer branded products, but still the domestic companies are not serious about developing their own brands.

Domestic shoe companies need to import their already exported products to attract consumers in domestic markets, as the consumers prefer products having imported labels and foreign tags, said one of the industry entrepreneurs.

The local footwear manufacturers have raised their prices time and again, and in the process have sullied the reputation of local brands. However, according to the consumers, local footwear is not that attractive as an imported one, as well as is expensive than illegally-imported shoes.

The footwear industry needs to take effective measures such as changing business strategies by improving product designs, cutting costs and enhancing marketing policies, in a bid to compete with imported shoes and to achieve its 2015 target.

In terms of quality the Vietnamese footwear products are not worse than that of other countries, but domestic consumers choose imported shoes due to cheap rates and range of better designs.

Final price of shoes in Vietnam is higher than the others, as around 80 percent of the inputs used in shoe production are imported.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search