Home / Knowledge / News / 'Lace Up. Save Lives' kicks off
'Lace Up. Save Lives' kicks off
01
Dec '09
On the day before World Aids day some of the world's best footballers joined Bono at an announcement of the partnership between NIKE, Inc. and (RED).

Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham), came together in London today to announce a partnership between NIKE, Inc. and (RED).

This unique partnership delivers a two-pronged approach to fight HIV/AIDS in Africa, by delivering funds to support programmes that offer education and medication on the ground, and will harness the power of sport to engage youth around the world in the fight against AIDS in Africa.

In making the partnership announcement, Mark Parker, President and CEO of NIKE Inc., Susan Smith Ellis, CEO, (RED) and Professor Michel D. Kazatchkine Executive Director of the Global Fund to Fight AIDS , Tuberculosis and Malaria were joined by footballers from around the world and U2 vocalist and (RED) co-founder Bono, to emphasize the need for global action and participation to eliminate AIDS in Africa.

"The fight against AIDS in Africa needs great brands to drive awareness and engagement,” said Susan Smith Ellis, CEO, (RED). “Nike is the right partner to connect education with sport, and in so doing help drive social change, prevention and understanding of HIV/AIDS. We are thrilled to have them with us."

Nike has a proven history of elevating global causes to create consumer awareness and participation. “As a global brand and creative company, Nike can play a role in amplifying this important issue,” said Mark Parker, President and CEO of NIKE Inc. “With football as the catalyst, Nike is joining the (RED) movement to fight HIV/AIDS in Africa.”

The Nike and (RED) concept is a simple one that invites people to “Lace Up. Save Lives” by purchasing a pair of NIKE (PRODUCT) RED laces. One hundred percent of the profits from RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. This unique partnership delivers programs that both medicate and educate.

Progress has been made in the drive to reduce HIV infections in Africa, with fourteen countries reporting a decline in the prevalence of the disease. This is great news and proves the fight can be won. But AIDS remains one of the greatest challenges facing the world today. An estimated 3,800 men, women and children die in sub-Saharan Africa every day, in addition to 6,000 new infections every day among 15-24 year old men and women.

“The (RED) Nike laces can tie athletes around the world together with people living under threat from HIV in Africa in a beautiful way ,” said Professor Michel D. Kazatchkine, Executive Director of the Global Fund. “Wearing these (RED) laces is a sign that you care about others – and it helps us to protect and treat millions of people who every day risk infection or struggle with the effects of HIV.”

Must ReadView All

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search