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'Lace Up. Save Lives' kicks off
01 Dec '09
4 min read
“(RED) has created a sustainable way to engage business in funding the fight against AIDS in Africa on a grand scale. Its partnerships not only deliver funds to buy medicine to keep people alive but also provides the leverage needed for us to demonstrate to the public sector that this partnership works and to garner additional support,” said Dr Tedros Adhanom Ghebreyesus, Minister of Health of Ethiopia and Chairman of the Board of Directors, The Global Fund. “The addition of Nike to the (RED) initiative will only strengthen this impact as it will help us take this message to millions of football fans around the world and engage them in this issue through their passion for sport.”
NIKE Inc
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