Home / Knowledge / News / Lands' End kicks off FeelGood campaign
Lands' End kicks off FeelGood campaign
02
Jan '10
It took four months, more than 5,000 pounds of donated yarn and hundreds of talented volunteers to knit over 25,000 hats for homeless individuals across the country as part of the Lands' End FeelGood initiative. Lands' End kicked off the FeelGood campaign in September in an effort to warm the homeless and displaced this season. For every Lands' End FeelGood sweater purchased, the company donated signature FeelGood yarn to One Heart Foundation's Warming Families, a nationwide knitting charity. Hundreds of volunteer knitters embraced the challenge many knitting for the entire four months resulting in a total of 29,560 hats knitted and donated to homeless organizations from coast to coast.

"The results of this campaign are simply heart warming," said Nick Coe, president, Lands' End. "We are truly grateful to the volunteers that donated their time and talents to such a rewarding and meaningful effort."

Lands' End donated more than 5,000 pounds of proprietary FeelGood yarn that is as soft as cashmere but offers the durability and value of cotton. The company offers a FeelGood sweater collection in a variety sweater styles for women and wanted to find a way to utilize the yarn in a meaningful way this season.

As a result, yarn was delivered to hundreds of Warming Family volunteers as well as Lands' End employees and local community members. Vickie Howell, best-selling craft author, knitting personality and host of TV's Knitty Gritty also worked with Lands' End to help instruct novice knitters, create hat patterns for the campaign and to host "knit out" events to keep the momentum going. Additionally New York Times best-selling author Kate Jacobs supported the initiative by joining knit outs across the country and reading from The Friday Night Knitting Club and Knit the Season.

"We are thrilled that our volunteer knitters have accomplished the amazing goal of knitting thousands of hats and meeting our mission of helping families," said Alan Osmond, Warming Families. "Through yarn donations and knitting by our volunteers, we were able to help thousands of families in need this winter. We thank the volunteers for sharing their hearts this season."

Lands' End

Must ReadView All

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

View of YiwuTex 2016; Courtesy: YiwuTex

Textiles | On 28th Feb 2017

Smart knitting system to grace 18th YiwuTex 2017

The thematic functional knitting machinery zone at the 18th YiwuTex...

Textiles | On 28th Feb 2017

Over 100 exhibitors expected to participate in IATF

Over a 100 exhibitors are expected to showcase their products at the...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search