Home / Knowledge / News / Lands' End kicks off FeelGood campaign
Lands' End kicks off FeelGood campaign
02
Jan '10
It took four months, more than 5,000 pounds of donated yarn and hundreds of talented volunteers to knit over 25,000 hats for homeless individuals across the country as part of the Lands' End FeelGood initiative. Lands' End kicked off the FeelGood campaign in September in an effort to warm the homeless and displaced this season. For every Lands' End FeelGood sweater purchased, the company donated signature FeelGood yarn to One Heart Foundation's Warming Families, a nationwide knitting charity. Hundreds of volunteer knitters embraced the challenge many knitting for the entire four months resulting in a total of 29,560 hats knitted and donated to homeless organizations from coast to coast.

"The results of this campaign are simply heart warming," said Nick Coe, president, Lands' End. "We are truly grateful to the volunteers that donated their time and talents to such a rewarding and meaningful effort."

Lands' End donated more than 5,000 pounds of proprietary FeelGood yarn that is as soft as cashmere but offers the durability and value of cotton. The company offers a FeelGood sweater collection in a variety sweater styles for women and wanted to find a way to utilize the yarn in a meaningful way this season.

As a result, yarn was delivered to hundreds of Warming Family volunteers as well as Lands' End employees and local community members. Vickie Howell, best-selling craft author, knitting personality and host of TV's Knitty Gritty also worked with Lands' End to help instruct novice knitters, create hat patterns for the campaign and to host "knit out" events to keep the momentum going. Additionally New York Times best-selling author Kate Jacobs supported the initiative by joining knit outs across the country and reading from The Friday Night Knitting Club and Knit the Season.

"We are thrilled that our volunteer knitters have accomplished the amazing goal of knitting thousands of hats and meeting our mission of helping families," said Alan Osmond, Warming Families. "Through yarn donations and knitting by our volunteers, we were able to help thousands of families in need this winter. We thank the volunteers for sharing their hearts this season."

Lands' End

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search