Home / Knowledge / News / Pact to boost coverage model solutions for clients
Pact to boost coverage model solutions for clients
06
Jan '10
MarketStar, the recognized pioneer and leader in outsourced sales and marketing since 1988, announced a strategic alliance with The NPD Group, the recognized leader in consumer and retail market research information.

This strategic alliance combines MarketStar's capabilities in field sales-team deployment with NPD's unique, store level point-of-sale data to provide consumer technology clients with unmatched market planning and coverage solutions. Together, MarketStar and The NPD Group will offer new value-added services and business opportunities through programs that speak to field retail sales. These services will allow companies to analyze sales trends by region and customize strategies for the best results.

"As industry leaders, MarketStar and The NPD Group are joining forces to drive innovation and insights that will help our clients optimize their investments," said Dave Treadway, President and CEO, MarketStar. "This groundbreaking partnership exemplifies the impact of combining our unique market intelligence to enable brands to significantly increase the effectiveness of their sales and marketing programs."

"We are thrilled to be partnering with MarketStar," said Dennis Brown, Group President at The NPD Group. "NPD has made a significant investment in our store level capabilities, and our alliance with MarketStar will help further develop the strengths of store level data, while combining the unique offerings of MarketStar to help our clients make more informed, strategic business decisions at granular levels."

"Over the last decade, business leaders have been searching for the deep market insights that will be realized through this strategic alliance," said Rocco Tricarico, VP of Business Development, MarketStar. "Together with The NPD Group, we will provide innovative products and services never before seen in the industry to help companies be smarter, more successful and more cost-effective."

The NPD Group Inc

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search