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Pact to boost coverage model solutions for clients
06
Jan '10
MarketStar, the recognized pioneer and leader in outsourced sales and marketing since 1988, announced a strategic alliance with The NPD Group, the recognized leader in consumer and retail market research information.

This strategic alliance combines MarketStar's capabilities in field sales-team deployment with NPD's unique, store level point-of-sale data to provide consumer technology clients with unmatched market planning and coverage solutions. Together, MarketStar and The NPD Group will offer new value-added services and business opportunities through programs that speak to field retail sales. These services will allow companies to analyze sales trends by region and customize strategies for the best results.

"As industry leaders, MarketStar and The NPD Group are joining forces to drive innovation and insights that will help our clients optimize their investments," said Dave Treadway, President and CEO, MarketStar. "This groundbreaking partnership exemplifies the impact of combining our unique market intelligence to enable brands to significantly increase the effectiveness of their sales and marketing programs."

"We are thrilled to be partnering with MarketStar," said Dennis Brown, Group President at The NPD Group. "NPD has made a significant investment in our store level capabilities, and our alliance with MarketStar will help further develop the strengths of store level data, while combining the unique offerings of MarketStar to help our clients make more informed, strategic business decisions at granular levels."

"Over the last decade, business leaders have been searching for the deep market insights that will be realized through this strategic alliance," said Rocco Tricarico, VP of Business Development, MarketStar. "Together with The NPD Group, we will provide innovative products and services never before seen in the industry to help companies be smarter, more successful and more cost-effective."

The NPD Group Inc


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