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Wenger fall collection features OutDry waterproofing technology
Jan '10
Established Brands, global footwear licensee for Wenger, maker of the genuine Swiss Army Knife, announced a partnership with OutDry, a leading supplier of patented laminate membrane technology for wind and waterproof footwear that elevates warmth, breathability and light weight to new levels.

Wenger features OutDry in the company's Fall 2010 Cold Weather, Backpacking, Trail and Base Camp footwear collections which debut at the 2010 Winter Outdoor Retailer Show, January 21-24 in Salt Lake City.

“The partnership with OutDry is a clear example of Wenger's legacy of purpose-driven innovation that appears throughout the Fall 2010 footwear collection,” said Ron Page, CEO, Wenger Footwear. “We've tested OutDry's extreme waterproofing solution against all of today's available technologies and are confident of its superior performance.”

"Wenger's decision to adopt OutDry in a broad collection of advanced design performance footwear gives us great excitement. Meantime, to collaborate with a highly respected brand such as Wenger is great endorsement for our technology," says Luca Morlacchi, OutDry CEO.

Established Brands International

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