Home / Knowledge / News / Hanson Dodge is ideal partner for Wolverine brand
Hanson Dodge is ideal partner for Wolverine brand
20
Jan '10
Wolverine, the authentic work and rugged outdoor footwear and apparel brand, announced the company has selected Hanson Dodge Creative, the country's leading active lifestyle agency based in Milwaukee, Wis., as its agency of record.

After completing a comprehensive review process, Wolverine selected Hanson Dodge based on the agency's knowledge of the Wolverine brand and proven success in building robust, integrated branding programs that target the active lifestyle consumer.

"Wolverine is a strong, authentic brand with tremendous consumer loyalty. We are poised to take advantage of advances in digital communication technologies to build stronger relationships with our channels and customers," said Todd Yates, Vice President of Marketing and General Manager of Apparel for Wolverine. "Hanson Dodge's combined experience in the active lifestyle products category and digital marketing make them an ideal partner to help us build the Wolverine brand for the future."

"Wolverine is an industry leader in the work and outdoor footwear category, and we're excited about the opportunity to leverage that brand strength in new and exciting ways in today's dynamic marketplace," said Tim Dodge, President of Hanson Dodge Creative. Hanson Dodge works with industry leaders across a range of product categories to develop and execute innovative, marketing and branding initiatives to support growth.

For 126 years, Wolverine continues to provide innovative footwear with superior comfort. Wolverine is a division of Wolverine World Wide Inc., one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel.

Hanson Dodge Creative is America's leading active lifestyle agency. The full service firm is positioned to help global brands gain a competitive channel advantage in the digital economy. In addition to Wolverine, clients include Thule, Wilson Sporting Goods, Burton Snowboards, Horizon Fitness, Trek Bicycle Corporation and the Wisconsin Department of Tourism.

Wolverine Brand

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X