Home / Knowledge / News / Demo of OutDry centrifuge with new logo & tag line at Outdoor
Demo of OutDry centrifuge with new logo & tag line at Outdoor
20
Jan '10
OutDry, maker of a patented laminate membrane technology for waterproof, windproof and breathable gloves and footwear, unveils a new 400 square foot booth with OutDry centrifuge and new logo and tag line at Outdoor Retailer Winter Market at booth 29157W.

A leading supplier in waterproof and breathable membrane technology, OutDry will be presenting show attendees with a new booth located within the footwear brands area. OutDry will be running tests in a patented centrifuge machine on footwear to demonstrate OutDry's unique capacity to prevent water from entering footwear at any point allowing visitors to experience OutDry performance completely.

OutDry, with the assistance of Young & Rubicam, will also introduce a marketing strategy with a new logo and tag line to focus on the advantages of OutDry over competing waterproof/breathable membrane technologies. The tag line “WATER NOT INCLUDED,” will help to create better awareness of this exclusive technology. This will assist OutDry to position itself as a leader in the outdoor industry.

“These announcements demonstrate the achievements we have made during the introduction of OutDry into the US market, says Luca Morlacchi, co-founder of OutDry. Outdoor Retailer is a critical show for manufacturers, retailers, consumers and media to see OutDry's unique technology and understand the advantages for both footwear and gloves.”

OutDry


Must ReadView All

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Casper raises total funding of $240 million

Casper, the global sleep company launched three years ago has...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search