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Sustainability is key to Nike's growth & innovation, Nike CEO
23 Jan '10
5 min read
2. GreenXchange (GX)
GX is a web-based marketplace designed to share intellectual property which can lead to new sustainability business models and innovation. It is a system for capturing, sharing and licensing patents that, when used by someone else, could lead to unlimited innovation in helping solve current obstacles to sustainability issues. By making private intellectual property visible and usable, the aim is to accelerate the development of green innovation.
3. Lean and Human Resource Management (HRM)
Nike has been working with contract factories to train them in the implementation of specialized Lean manufacturing and HRM. Lean principles put the decision making closer to the worker through skill building, teamwork and understanding quality over quantity. HRM builds the factory's managerial capacity and helps them value an empowered workforce. While only one aspect of Nike's work with contract factories, it is an important pillar of Nike's strategy to build a more lean, green, empowered and equitable supply chain.
4. Sport for Social Change
Nike has furthered its strategy of using sport as a powerful movement for social change. Sport is undervalued for its capacity to build networks of social entrepreneurs and community innovators and for its ability to drive positive social, economic and cultural change. One powerful example of a program Nike partners with is Grassroot Soccer in Africa. It is a community program which is directly addressing a dire social need through raising awareness and education of HIV/AIDS by enabling young people to make informed decisions, using sport as a catalyst to engage and communicate to boys and girls.
5. Energy and Climate Change Strategy
In 2009, Nike instigated the formation of new coalition of consumer companies called Business for Innovative Climate and Energy Policy (BICEP), which is advocating for strong U.S. climate and energy legislation with the aim of creating a level playing field through a cost on carbon and unlocking innovation that is essential to creating technology and infrastructure solutions. Nike aims to be ahead of the curve of mandatory regulation, energy price increases and volatility and consumer pressure.
In addition, in 2008, Nike launched a footwear energy efficiency program with five contract manufacturers. Nike's commitment to collaboration on this project has shown excellent early results: the contract factories' absolute CO2 footprint was down 6 percent despite a 9 percent increase in production.
GX is a web-based marketplace designed to share intellectual property which can lead to new sustainability business models and innovation. It is a system for capturing, sharing and licensing patents that, when used by someone else, could lead to unlimited innovation in helping solve current obstacles to sustainability issues. By making private intellectual property visible and usable, the aim is to accelerate the development of green innovation.
3. Lean and Human Resource Management (HRM)
Nike has been working with contract factories to train them in the implementation of specialized Lean manufacturing and HRM. Lean principles put the decision making closer to the worker through skill building, teamwork and understanding quality over quantity. HRM builds the factory's managerial capacity and helps them value an empowered workforce. While only one aspect of Nike's work with contract factories, it is an important pillar of Nike's strategy to build a more lean, green, empowered and equitable supply chain.
4. Sport for Social Change
Nike has furthered its strategy of using sport as a powerful movement for social change. Sport is undervalued for its capacity to build networks of social entrepreneurs and community innovators and for its ability to drive positive social, economic and cultural change. One powerful example of a program Nike partners with is Grassroot Soccer in Africa. It is a community program which is directly addressing a dire social need through raising awareness and education of HIV/AIDS by enabling young people to make informed decisions, using sport as a catalyst to engage and communicate to boys and girls.
5. Energy and Climate Change Strategy
In 2009, Nike instigated the formation of new coalition of consumer companies called Business for Innovative Climate and Energy Policy (BICEP), which is advocating for strong U.S. climate and energy legislation with the aim of creating a level playing field through a cost on carbon and unlocking innovation that is essential to creating technology and infrastructure solutions. Nike aims to be ahead of the curve of mandatory regulation, energy price increases and volatility and consumer pressure.
In addition, in 2008, Nike launched a footwear energy efficiency program with five contract manufacturers. Nike's commitment to collaboration on this project has shown excellent early results: the contract factories' absolute CO2 footprint was down 6 percent despite a 9 percent increase in production.
NIKE Inc
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