Home / Knowledge / News / JCPenney taps most promising minority students
JCPenney taps most promising minority students
08
Mar '10
As part of the Company's ongoing commitment to increasing the value of inclusion and diversity, J. C. Penney Company, Inc. was the principal sponsor of the 14th Annual American Advertising Federation's (AAF) Most Promising Minority Students Program. The three-day event held in early February in New York City showcased the academic achievements of 50 outstanding minority college graduates in the areas of marketing, advertising, media and communications.

Through the program's learning and networking experience, students received an exclusive industry immersion tour of the recently opened JCPenney store in Manhattan. Participants learned first-hand the advertising and promotional execution surrounding the 2009 grand opening from those directly involved within the JCPenney marketing team as well as Saatchi & Saatchi, the Company's national advertising agency.

JCPenney plans ongoing support of this program as part of a robust recruiting strategy to attract diverse talent with innovative ideas on how to strategically market the Company to an ever-changing demographic of American consumers. JCPenney will extend employment offers to five candidates recognized in the Most Promising Minority Students Program so they may begin their marketing career at JCPenney's Home Office upon graduation.

“Embracing diversity is more than just building a company culture that assembles the finest talent representing various personal and professional backgrounds, skills and experiences,” said Mike Boylson, chief marketing officer for JCPenney. “It is also about understanding the diversity of our customers and ensuring that our marketing resonates across a multicultural audience.”

The AAF forum provided the opportunity to gauge students' creative abilities in promoting JCPenney products and services through unique viral campaigns. As new technologies emerge and the growth of smart phones and social networks are rapidly becoming the preferred method for communication, JCPenney recognizes that digital platforms play a key role in marketing execution. Whether the shopping experience begins in stores, catalogs or jcp.com, it is becoming increasingly important to use compelling marketing tools to break through the messaging clutter and introduce new customers to the JCPenney brand.

A key strategy to the Company's Long-Range Plan includes retaining, attracting and developing the best people by becoming the preferred choice for a retail career. Advancing a customer-centric Company that emphasizes a “WINNING TOGETHER” culture of highly engaged Associates requires a diverse workforce who understands the dynamics of a changing media landscape.

J. C. Penney Company Inc


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Cotton price increase is not sustainable: ITF

Textiles | On 11th Dec 2017

Cotton price increase is not sustainable: ITF

The increase in cotton price seen last week is only a short-term...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives
Textile industry, India

The event should be organised every year

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search