Home / Knowledge / News / For Future Generations to talk about Hanes sustainability efforts
For Future Generations to talk about Hanes sustainability efforts
26
Mar '10
Hanes announced a new national environmental advertising campaign, titled "For Future Generations." The ad, which will begin airing during the week of April 5, takes a lighthearted approach to the brand's environmental responsibility efforts, including eco-friendly products.

Hanes is also proud to debut a new consumer Web site where visitors can learn more about the brand's environmental responsibility effort and watch the "Future Generations" ad. The Hanes green Web site will also offer information and ideas for how consumers can take small steps toward making more responsible environmental decisions.

Hanes has always been committed to providing superior comfort and the brand hopes that its consumers will take comfort in the fact that Hanes is doing its part for the environment.

"Hanes products are in nearly nine out of 10 U.S. households, and research shows that consumers want to buy products from companies they believe are environmentally responsible," said Sidney Falken, senior vice president, Hanes brand. "We want to share what we've been doing in the area of environmental responsibility because it's important to us that our customers feel even better about purchasing Hanes products, knowing that the brand they've known and trusted for generations is taking steps to help ensure a greener future for generations to come."

The humorous "For Future Generations" ad, which will air during popular prime time shows such as "American Idol," the spring premiere of "Glee," and "Modern Family," features a man wearing eco-friendly Hanes products while shopping. The viewer quickly learns that he is doing his small part to keep the planet green for future generations. His friend, who is not wearing Hanes products, is the victim of disapproving glares from children in the mall, as they recognize he is not doing his part to ensure a greener future for them.

As part of its commitment to environmental responsibility, Hanes has created EcoSmart Fleece apparel, which is made in part from recycled plastic bottles. Hanes will reuse the equivalent of 25 million plastic bottles for its fleece products in 2010. Additionally, Hanes EcoSmart Socks are made with 55 percent recycled cotton fiber, and the fabric in 67 percent of Hanes men's and boys' undershirts are made using renewable energy.

Last week, the U.S. Environmental Protection Agency named Hanesbrands Inc., parent company of Hanes, a Energy Star 2010 Partner of the Year. The award recognizes Hanesbrands energy savings and reduced carbon dioxide emissions.

Since 2007, Hanesbrands has reduced the amount of energy used to make products by 11 percent, has reduced carbon dioxide emissions by 12 percent and has increased its use of renewable energy to 25 percent of its overall energy needs.

In addition, Hanesbrands is a member of the U.S. Green Building Council and has three U.S. facilities certified by under the Council's Leadership in Energy and Environmental Design standards, including one of the largest certified warehouses in the world: the company's 1.3-million-square-foot distribution center in Perris, Calif. Hanesbrands is pursuing four additional certifications and is on track to have 20 percent of its total leased and owned space LEED certified.

Hanesbrands Inc

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search