For Future Generations to talk about Hanes sustainability efforts

26 Mar '10

3 min read

Hanes announced a new national environmental advertising campaign, titled "For Future Generations." The ad, which will begin airing during the week of April 5, takes a lighthearted approach to the brand's environmental responsibility efforts, including eco-friendly products.

Hanes is also proud to debut a new consumer Web site where visitors can learn more about the brand's environmental responsibility effort and watch the "Future Generations" ad. The Hanes green Web site will also offer information and ideas for how consumers can take small steps toward making more responsible environmental decisions.

Hanes has always been committed to providing superior comfort and the brand hopes that its consumers will take comfort in the fact that Hanes is doing its part for the environment.

"Hanes products are in nearly nine out of 10 U.S. households, and research shows that consumers want to buy products from companies they believe are environmentally responsible," said Sidney Falken, senior vice president, Hanes brand. "We want to share what we've been doing in the area of environmental responsibility because it's important to us that our customers feel even better about purchasing Hanes products, knowing that the brand they've known and trusted for generations is taking steps to help ensure a greener future for generations to come."

The humorous "For Future Generations" ad, which will air during popular prime time shows such as "American Idol," the spring premiere of "Glee," and "Modern Family," features a man wearing eco-friendly Hanes products while shopping. The viewer quickly learns that he is doing his small part to keep the planet green for future generations. His friend, who is not wearing Hanes products, is the victim of disapproving glares from children in the mall, as they recognize he is not doing his part to ensure a greener future for them.

As part of its commitment to environmental responsibility, Hanes has created EcoSmart Fleece apparel, which is made in part from recycled plastic bottles. Hanes will reuse the equivalent of 25 million plastic bottles for its fleece products in 2010. Additionally, Hanes EcoSmart Socks are made with 55 percent recycled cotton fiber, and the fabric in 67 percent of Hanes men's and boys' undershirts are made using renewable energy.

Last week, the U.S. Environmental Protection Agency named Hanesbrands Inc., parent company of Hanes, a Energy Star 2010 Partner of the Year. The award recognizes Hanesbrands energy savings and reduced carbon dioxide emissions.

Since 2007, Hanesbrands has reduced the amount of energy used to make products by 11 percent, has reduced carbon dioxide emissions by 12 percent and has increased its use of renewable energy to 25 percent of its overall energy needs.

In addition, Hanesbrands is a member of the U.S. Green Building Council and has three U.S. facilities certified by under the Council's Leadership in Energy and Environmental Design standards, including one of the largest certified warehouses in the world: the company's 1.3-million-square-foot distribution center in Perris, Calif. Hanesbrands is pursuing four additional certifications and is on track to have 20 percent of its total leased and owned space LEED certified.

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