NIKE announces strategic management changes

21 May '10

3 min read

NIKE, Inc. announced strategic management changes to continue to drive growth and reinforce its commitment to developing management talent around the world.

"Nike is growing by driving deeper consumer connections and expanding market share," said Charlie Denson, President of the Nike Brand. "Announcement strengthens our global management team and we look forward to their leadership in these key roles."

Nike is pleased to announce global brand and general management veteran Joaquin Hidalgo as Vice President of Emerging Markets reporting to President of Nike Global Operations, Gary DeStefano. Hidalgo brings over 20 years of Nike experience to the role, and most recently served as Vice President of Global Brand Marketing, where he was instrumental in building and expanding Nike's brand globally through innovative product launches and highly successful marketing strategies. He previously built and grew Nike's global football (soccer) business as Vice President of Global Football and also led the Nike Brand in the USA as the Vice President of the USA Brand Management team.

Jayme Martin, a strong and strategic business leader with 13 years of Nike experience, becomes the company's Vice President of Global Running reporting to Global Brand & Category Management Vice President, Trevor Edwards. Martin has held various senior key global and geographic management roles across the Nike senior management team including: VP of the Americas Region, VP of EMEA Footwear, USA Brand Marketing, Global Strategic Planning and Global Footwear. He most recently served as Vice President of Emerging Markets, which saw strong revenue growth under Martin's leadership.

Davide Grasso, a proven and seasoned brand leader becomes Vice President of Global Brand Marketing reporting to Global Brand & Category Management Vice President, Trevor Edwards. Grasso brings 15 years of experience in various senior global and geographic marketing management roles in the U.S., Europe and Asia Pacific regions. He most recently served as the Vice President of Nike's Global Football category driving consumer and brand innovation worldwide.

Leslie Lane becomes the Managing Director and Vice President of the Nike Foundation, reporting to Nike Foundation CEO and President Maria Eitel. He will be responsible for leading the team to deliver the Foundation's next exciting chapter of global impact. Lane joined the company in 2003 to lead the acquisition and integration of Converse into the Nike portfolio. He also previously managed Nike's Global Footwear strategy, finance and costing activities. Lane has spent the past few years as Vice President of Global Running where he has driven tremendous innovation and growth.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nikesubsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand.

NIKE Inc

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