Home / Knowledge / News / Independence Day is big business – NRF
Independence Day is big business – NRF
24
Jun '10
The family car is packed with beach gear, the grills are hot and consumers are eager to get this summer started. According to the National Retail Federation's 2010 Independence Day Consumer Intentions and Actions survey, conducted by BIGresearch, nearly 144 million Americans or 61.9 percent of adults over 18 years old will celebrate the holiday the traditional way by attending or hosting a cookout/barbeque or picnic, which is the about the same as last year (62.6%).

The survey also found 98 million, or 42.4 percent of adults over 18 will watch fireworks or attend a community celebration, compared to last year's 42.7 percent. More than 28 million (12.2%) will attend a parade and 27 million (11.5%) will travel or take a vacation.

“There's no better past time than enjoying Independence Day with family and friends,” said NRF President and CEO Matt Shay. “Summer promotions and sales on beach wear, picnic food and accessories should bring Americans into the stores and out of the heat as they prepare for their holiday festivities, especially with many families still relying on strict budgets.”

Independence Day is big business; more than 123 million people (60.8%) already own an American flag and nearly 86 million (41.9%) own patriotic apparel such as a t-shirt or hat. More than one-quarter (27.3%) of consumers own patriotic decorations. As July 4th approaches, 16.2 percent of consumers will head to stores to buy new patriotic merchandise, up from the 14.1 percent who were expected to shell out extra money for apparel, decorations or accessories last year.

“Fortunately for many people this Fourth of July, gas prices won't be what hinders a trip to the beach or other vacation spot,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. “Consumers this year may open up to the idea of traveling to be with family or heading out of town for a little R&R over the holiday weekend, something they may have hid from the last two years.”

National Retail Federation

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X