Home / Knowledge / News / Tommy Hilfiger to support Millennium Promise
Tommy Hilfiger to support Millennium Promise
24
Jun '10
The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, formally launched a five-year campaign through the Tommy Hilfiger Corporate Foundation to support Millennium Promise, the leading international non-profit organization solely committed to supporting the achievement of the Millennium Development Goals (MDG) to halve extreme poverty by 2015. In his role as a MDG Global Leader, Mr. Tommy Hilfiger will engage and encourage corporate leaders and consumers to join him in the movement to end extreme poverty.

The announcement today heralds the Corporate Foundation's single largest international investment to-date in its outreach strategy. Significantly, the campaign is a five-year plan to build sustainable communities in sub-Saharan Africa and will raise awareness and funds for the Millennium Villages project, a joint initiative of the Earth Institute at Columbia University, Millennium Promise, and the UN Development Program. Mr. Tommy Hilfiger was joined at the announcement by Professor Jeffrey D. Sachs, President and Co-founder of Millennium Promise and Director of the Earth Institute, and Ludo Onnink, Chief Operating Officer for the Tommy Hilfiger Group.

Days earlier, Tommy Hilfiger and Ludo Onnink had visited the Millennium Village cluster in Ruhiira, a remote community comprising approximately 55,000 people in rural Uganda.

"No-one could fail to be deeply moved at the many serious challenges that villagers face every day in Ruhiira, but at the same time I have been incredibly inspired by the community spirit and the desire to make long term changes that will provide for generations to come. Our ambition is to develop a hands-on campaign over this period of investment that is truly sustainable - five years for a lifetime," said Tommy Hilfiger. "The results that I have already witnessed first-hand in the Millennium Village in Ruhiira have convinced me that launching this campaign today is the single best way we can use the power of our brand and our people to support efforts to end extreme poverty in our lifetime."

The Tommy Hilfiger Corporate Foundation announced the $2 Million commitment to Millennium Promise in 2009. In 2006, when the Millennium Village project was first introduced to Ruhiira, nearly 90% of households survived on subsistence agriculture, mainly from the production of bananas, with 60% of households earning less than a dollar a day. The integrated life-saving interventions introduced that year in Ruhiira have already created a sound model for development. Agriculture production in Ruhiira, for example, has nearly doubled in a mere three years, and since 2006 malaria bednet usage has increased from 1% to 34%, while malaria prevalence among all ages has decreased from 17% to less than 1%. Over 60% of women are now being tested for HIV during pregnancy, an eight-fold increase, and over 45% of births are attended by a skilled healthcare professional, an approximate seven-fold increase. The percentage of the population with access to an improved water source has more than tripled, and access to basic sanitation has leapt from less than 5% to 70%. The Tommy Hilfiger Corporate Foundation pledge will significantly further these integrated developments, focusing on the community of Bugongi within the Ruhiira cluster of villages.

Must ReadView All

L-R: Smriti Irani, Vanathi Srinivasan and M Senthilkumar

Textiles | On 30th Sep 2016

Textile industry appeals for cotton fibre security

A pan-India textile industry delegation has urged Union textiles...

Courtesy: Kelheim Fibre

Textiles | On 30th Sep 2016

Kelheim Fibres develops static dissipative viscose fibre

Germany based specialty fibre producer Kelheim Fibres has developed a ...

Apparel/Garments | On 30th Sep 2016

Cambodian workers to get $153 minimum wage from Jan

Garment workers in Cambodia would get a minimum wage of $153 per...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

Akash Khetan
Narayan Tex Fab

Nitin Soni
Dolphin Jingwei Machines

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search