Home / Knowledge / News / Tommy Hilfiger to support Millennium Promise
Tommy Hilfiger to support Millennium Promise
24
Jun '10
The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, formally launched a five-year campaign through the Tommy Hilfiger Corporate Foundation to support Millennium Promise, the leading international non-profit organization solely committed to supporting the achievement of the Millennium Development Goals (MDG) to halve extreme poverty by 2015. In his role as a MDG Global Leader, Mr. Tommy Hilfiger will engage and encourage corporate leaders and consumers to join him in the movement to end extreme poverty.

The announcement today heralds the Corporate Foundation's single largest international investment to-date in its outreach strategy. Significantly, the campaign is a five-year plan to build sustainable communities in sub-Saharan Africa and will raise awareness and funds for the Millennium Villages project, a joint initiative of the Earth Institute at Columbia University, Millennium Promise, and the UN Development Program. Mr. Tommy Hilfiger was joined at the announcement by Professor Jeffrey D. Sachs, President and Co-founder of Millennium Promise and Director of the Earth Institute, and Ludo Onnink, Chief Operating Officer for the Tommy Hilfiger Group.

Days earlier, Tommy Hilfiger and Ludo Onnink had visited the Millennium Village cluster in Ruhiira, a remote community comprising approximately 55,000 people in rural Uganda.

"No-one could fail to be deeply moved at the many serious challenges that villagers face every day in Ruhiira, but at the same time I have been incredibly inspired by the community spirit and the desire to make long term changes that will provide for generations to come. Our ambition is to develop a hands-on campaign over this period of investment that is truly sustainable - five years for a lifetime," said Tommy Hilfiger. "The results that I have already witnessed first-hand in the Millennium Village in Ruhiira have convinced me that launching this campaign today is the single best way we can use the power of our brand and our people to support efforts to end extreme poverty in our lifetime."

The Tommy Hilfiger Corporate Foundation announced the $2 Million commitment to Millennium Promise in 2009. In 2006, when the Millennium Village project was first introduced to Ruhiira, nearly 90% of households survived on subsistence agriculture, mainly from the production of bananas, with 60% of households earning less than a dollar a day. The integrated life-saving interventions introduced that year in Ruhiira have already created a sound model for development. Agriculture production in Ruhiira, for example, has nearly doubled in a mere three years, and since 2006 malaria bednet usage has increased from 1% to 34%, while malaria prevalence among all ages has decreased from 17% to less than 1%. Over 60% of women are now being tested for HIV during pregnancy, an eight-fold increase, and over 45% of births are attended by a skilled healthcare professional, an approximate seven-fold increase. The percentage of the population with access to an improved water source has more than tripled, and access to basic sanitation has leapt from less than 5% to 70%. The Tommy Hilfiger Corporate Foundation pledge will significantly further these integrated developments, focusing on the community of Bugongi within the Ruhiira cluster of villages.


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search