Home / Knowledge / News / Heelys increases thrill of skate shoes with patented bracket
Heelys increases thrill of skate shoes with patented bracket
19
Jul '10
U.S.-based Heelys, Inc., announces the launch of the patent-pending Nano, a one of a kind inline footboard, using Heelys' patented bracket and new 'Sole-Link' technology.

The all new Nano was designed in house at Heelys and works by simply removing the wheel from one of the Heelys skate shoes and snapping the patented wheel bracket into the Sole-Link, like a ski or snowboard binding. For use on a single foot, the innovative board thrills the user with the same sensations and freedoms felt while slalom skiing and wakeboarding. The Nano lets skaters move farther, faster and longer than ever before.

“Binding a single foot to the board allows for greater freedom to jump, grind, tumble and vault over different landscapes, similar to parkour or free running. Because of the hybrid way of skating and flexibility of tricks, we have started calling the sport FREE BOARDING,” says Heelys CEO, Tom Hansen. “The Nano will appeal to this new base of users and give our existing Heelys wearers another way to enjoy their Heelys.”

Hansen went on to say, “We felt that it was important to allow the Nano to work with the more than 15 million pairs of Heelys that are already out there, that is why the Nano's Sole-Link is compatible with ALL Fats and Mega Heelys skate shoes.”

Made with Eastman Tritan copolyester, the Nano is lightweight, rugged and BPA free. It measures approximately 15 inches long and 7 inches wide, and is small enough to fit easily in a backpack or in a school locker. The premier edition will sport a red translucent top and black bottom, lenticular graphic insert, and two-graphic wheels. Nano will be available early August 2010 at select retailers.

“This is the first product that Heelys has introduced that is not a shoe. The possibilities of products with Heelys' patented bracket and Sole-Link technology are endless and we look forward to more adaptations to come,” said Rick Groesch, vice president of Brand Engagement. “As Heelys expands its products, we are looking for new and innovative ways to interact with our shoes. Our partnership with Eastman and All Plastics in Dallas has allowed us to create and manufacture the Nano right here in Texas.”

Future Nano enhancements include additional graphic designs, wheels with lights, and different finishes for the castings.

Nano will not be compatible with the Hx2, Heelys' recently-launched second product which features two wheels for the ease of younger skaters. Nano is for experienced users and rounds out Heelys product offering, making sure there is a Heelys product for nearly all ages, children and parents alike.

Heelys Inc

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search