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Frye to unveil first US flagship store in New York
Aug '10
The Frye Company, the country's oldest continuously operating shoe company and a leader in benchcrafted leather goods, announced that it will open its first flagship store in New York's SoHo District.

The store is scheduled to open in the summer of 2011 at 113 Spring Street, neighboring luxury retailers such as Chanel, Burberry and John Varvatos.

“We are thrilled to be opening in SoHo. With its historic architecture, artist studios and fashion influence, it's the perfect location for our flagship store,” said Larry Tarica, president and COO of Jimlar, parent company of Frye.

AvroKO, a New York-based design and architecture firm, was chosen to partner with Frye on the new SOHO location. The firm is well known for developing environments, lifestyle brands and products. AvroKO-designed retail projects include Crave Cupcakes and Kid Robot N.Y.C. while its restaurant projects include Public, Double Crown and Quality Meats.

Frye has commissioned Richter+Ratner, one of the nation's leading retail and management contracting companies, to oversee the construction of the 6,000-square-foot space. The company has a long heritage of building in New York and its work includes The Prada Epicenter, Uniqlo Flagship and several spaces at the Museum of Modern Art (MOMA).

The SoHo flagship will provide customers an opportunity to experience the full spectrum of Frye's collections, including boots and shoes for women, men and Small Fryes, along with handbags, accessories and other leather goods. Trained specialists will be on hand to help with fit, finish, styling and maintenance.

“This store will provide us an environment to properly show the breadth of our approach to creating handcrafted leather products in the Frye design ethics,” Tarica said.

The Frye Company

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