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Sperry launches multi-water sport shoes collection
Aug '10
Sperry Top-Sider, the global performance lifestyle brand dedicated to people with a Passion for the Sea, announced the debut of its new SON-R Technology, a patent-pending "outsole-to-insole-to-brain" sensory feedback system engineered into a new line of multi-water sport shoes specially designed to address the challenges water enthusiasts face when navigating across varied and unseen under-foot terrain.

Whether on slippery rocks while portaging a canoe, rough and hidden underwater surfaces at steep put-ins when putting a kayak in the water or on the slick fiberglass of a boat, Sperry has engineered a complete collection of footwear that creates a safer and more enjoyable experience in, on and around the water.

The new Sperry Top-Sider SON-R technology shoes will be unveiled at the Outdoor Retailer Summer Market in Salt Lake City August 3 at Sperry Top-Sider's booth (#30145W). The multi-water sport line includes various styles (shoes, bootie and low bootie) and colors for men and women at retail prices ranging from $65 to $95. The new SON-R line will be available in outdoor specialty, marine and sporting goods stores starting in Spring 2011.

"Sperry Top-Sider is a brand that literally was born at sea and has a rich history of innovation -- from Paul Sperry inventing the world's first boat shoe in 1935 to the more recent and revolutionary Anti-Shock and Vibration (ASV) shoes designed to mitigate fatigue of power boating for boaters and anglers. We're building an Advanced Water Technology platform that goes beyond our traditional core strengths of sailing, boating and fishing to now include state-of-the-art SON-R technology for the multi-water sport athlete," says Craig Reingold, President, Sperry Top-Sider.

"Just as a submarine uses SON-R to navigate unchartered waters, our SON-R footwear technology provides sensory feedback to what is underfoot and literally lets the individual 'see with their feet' to better feel the terrain beneath them and adjust and improve agility and stability in the often challenging terrain that comes with multi-water sport activities. These ground-breaking new shoes allow the wearer to focus on performance and enjoyment of the sport, rather than worry about the challenges of complex terrain."

The patented design of the SON-R technology features anatomically positioned pods in an ultra-flexible outsole that work in concert with a textured insole containing independent chambers that respond to the pressure exerted to the foot -- thus enhancing proprioceptive feedback: the ability to send sensory feedback to the brain so that the wearer 'feels, thinks and reacts' to the terrain beneath their feet to aid in better stability and balance.

This outsole-insole combination maximizes surface feedback to create similar tactile sensations to being barefoot, while delivering the comfort, protection and wet/dry traction for which Sperry Top-Sider is well-known. Whether portaging along rocky riverbeds, at steep put-ins, or finessing their rudder controls, Sperry Top-Sider is once again leveraging decades of experience to reinforce the brand's vision to lead the marketplace with best-in-class performance products for active water enthusiast.

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