Home / Knowledge / News / Leading US footwear brand adds ion-mask technology
Leading US footwear brand adds ion-mask technology
23
Sep '10
K-Swiss is the latest premium sports footwear brand to announce that it has teamed up with P2i, the world leader in liquid repellent nano-coating technology, in a move which is set to revolutionize the performance of its two latest product lines – Kwicky Blade-Light and California, debuting at retail in February 2011.

Kwicky Blade-Light, the company's top-of-the-range super-light, super-cushioned, training shoe and California, a lightweight stability running shoe, have both been developed with P2i's ion-mask technology, which applies a nanoscopic protective polymer layer to the whole shoe so that when liquids hit the surface they simply roll off, instead of being absorbed by the shoe fabric.

David Bond, Vice President of Product for K-Swiss Inc, explained: “The ion-mask technology blew our elite athlete wear testers away, and they're a pretty tough crowd to please. They found that our running shoes, when treated, stayed dry and light even in extreme conditions. They also noticed that ion-mask kept their shoes cleaner.”

Since ion-mask gives the whole shoe (including the stitching) superior water repellency, it delivers two crucial benefits; it stops external water getting in and it encourages evaporated perspiration to flow out. As a result, shoes dry out more quickly, won't get heavier over time, and maintain the natural airflow of their construction material.

Although the presence of ion-mask is imperceptible to wearers – its protective layer is one thousand times thinner than a human hair – it is molecularly bonded to the whole shoe surface and thus is extremely durable. In practice ion-mask lasts as long as the shoe material itself and is not compromised by everyday flexing during wear. By contrast, traditional water repellency techniques, such as dip-applied chemicals and taped seams, have been shown to swiftly lose their effectiveness under 'real-wear' conditions. Plus, by resisting the absorption of water, ion-mask helps guard against stains and dirt residue.

Bond added: “The addition of P2i's ion-mask technology, which we believe to be the most innovative moisture management technology available on the market, positions the latest additions to the K-Swiss family at the cutting edge of sports footwear.”

Stephen Coulson, CTO of P2i, comments: “The recognition, by this prestigious footwear brand, of the benefits which can be achieved with our revolutionary liquid repellent nano-coating technology further validates the effectiveness of ion-mask. The previous generation of membrane and thick chemicals simply cannot match the amazing levels of performance that it has been shown to deliver.”

Kwicky Blade-Light and California from K-Swiss will be available (at retail) from February 2011.

P2i Ltd


Must ReadView All

Apparel/Garments | On 23rd Jun 2017

Alfredo Grassi to develop graphene-enhanced workwear

Alfredo Grassi, manufacturer of customised protective clothing,...

Courtesy: IMRG

Apparel/Garments | On 23rd Jun 2017

UK online retail sales up only 10.2 pc YoY in May 2017

UK online retail sales were up 10.2 per cent year-on-year (YoY) in...

Courtesy: Radicigroup

Textiles | On 23rd Jun 2017

Radici Chimica focuses on business continuity

Radici Chimica SpA, a strategic RadiciGroup company, is keen on...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search