12th Dongguan China Shoes - China Shoetec unveiled

29 Oct '10

4 min read

With WGSN & Y-Trends, an internationally renowned fashion prediction organization and a European top-notch design expert in footwear, to be the official trend partner and official design partner respectively, The 12th Dongguan China Shoes. China Shoetec (Autumn 2010) unveils today (Oct 28, 2010) at GD Modern International Exhibition Center, Houjie, Dongguan, P.R. China. This 3-day show is well classified into 3 theme zones namely Shoe Zone, Material, Leather and Accessories Zone and Shoe Machinery Zone, offering a one-stop sourcing platform to all visitors. The exhibiting area of this edition reaches 18,500sqm, which accommodates about 460 exhibitors from China and various countries & regions.

Many VIP guests and representatives from organizers have attended and delivered their keynote speeches in the opening ceremony held this morning, including Mr. Zeng Qingyun, Standing Member of China Republic Dongguan City Houjie Town Committee, Mr. Jiao Hui, Deputy Secretary General of China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (CCCLA), Mr. Stanley Chu, Chairman of Adsale Exhibition Services Ltd., Mr. James Zhang, Executive Director of Messe Düsseldorf Shanghai Ltd, Mr. Yin Chengzhi, General Manager of Guangdong Modern Convention and Exhibition Management Co., Ltd, and the representatives from Hong Kong Footwear Association, Dongguan Shoe-Making Machinery Association, Dongguan Shoes Materials Association, Dongguan Leather Shoes Association, China Council for the Promotion of International Trade (Guangzhou Branch), etc. Each guests unanimously expressed that Dongguan China Shoes gone far beyond than just serving as a platform for business trade. Through different kinds of onsite activities, China footwear brands together with the strength of Dongguan shoe industry are well presented to visitors and exhibitors from over 70 countries and regions, helping the industry to develop into a more mature stage.

The fascination of this edition is filled up by the active participation of those shoes, materials and machinery buyers as well as the fabulous onsite concurrent events. WGSN and Y-Trends hold about 10 global trend releases during the show period, including Global Trends Analysis AW2011-2012 & Retail Overview, Trends for Young Fashion and Sneakers for SS 2011 & AW 2011/12, Trends in Children's Footwear for SS2011 & AW 2011-2012, etc., which attract shoes buyers & designers.

Organizers also collaborate with a famous model company, New Silk Road Model Management, in this edition to arrange a series of fashion shows with the theme of “Find True Love”. The closed-door setting, extra-large color screen, together with excellent performance of professional models, make the brands like IFG, Pen-walking, TATUAGGI, VOODOOSOUL, Betta, ISCA, etc., be more attractive.

To satisfy the need of sourcing different kinds of products, 460 exhibitors present thousands of products in the fairground. Among all, 30% exhibitors make their debut in this edition. Renowned exhibitors and brands include export-oriented companies like Hung Tat Trading Co. Limited (H.K.), Jiayue Footwear Manufactory Co. Ltd, etc; domestic-oriented companies like Peninsula International Corp. Ltd., Goddess International Ltd. / Betta Footwear Factory, Tatuaggi-Industria De Ealecdo Lda (Protugal) and more. Furthermore, HC360.com, a famous online media in China, has organized a buyer group with about 30 delegates and RMB30 million purchasing list to source for the suitable men's and women's fashion shoes, casual shoes, kids' shoes, scandals, golf-shoes, machinery, materials and accessories.

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