Home / Knowledge / News / Trade dress suit filed against Romeo & Juliet
Trade dress suit filed against Romeo & Juliet
09
Nov '10
Deckers Outdoor Corporation filed suit in United States District Court in the Central District of California against Tom Romeo and Romeo & Juliette, Inc. d/b/a Bearpaw, Inc. seeking a Court order to stop them from copying the trade dress design of several UGG boots.

According to Angel Martinez, Deckers Chairman and CEO, "UGG Australia's success has fueled an entire industry of knock-off products like Bearpaw. Bearpaw is misleading consumers and creating significant brand confusion by repeatedly copying our designs, but using inferior materials, constructions and craftsmanship."

Deckers has been manufacturing and selling UGG Australia boots since purchasing the company from Brian Smith, an Australian who had a love for surfing and saw the value in bringing to market a high-quality brand of sheepskin boots that surfers could wear after a long day in the cold water. UGG Australia was first distributed in the U.S. in 1978; at the time of acquisition in 1995, sales of the brand were $17 million.

In the fifteen years since, UGG Australia has expanded both its production and distribution dramatically, adding new products and new lines, including a broad assortment of footwear, outerwear, handbags and accessories, and opening 25 company-owned UGG Australia retail stores worldwide. With sales in 2010 expected to exceed $800 million, UGG Australia has been recognized as one of the biggest success stories in the footwear industry in recent decades.

Martinez adds, "The strong bond between UGG Australia and its retail customers and consumers goes beyond commerce; it's about trust. That trust is our most important asset, and it's based on an unerring consistency in product quality and branding as well as a commitment to evolve the brand continuously and smartly. Knock-off companies and counterfeiters are confusing the consumers and betraying their trust."

Deckers Outdoor Corporation

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search