Home / Knowledge / News / Brooks to create fall running shoes range with GORE-TEX
Brooks to create fall running shoes range with GORE-TEX
Nov '10
Recognizing the continuing trend of runners seeking enhanced comfort and protection in their footwear, W.L. Gore & Associates, inventor of high performance fabric technology, has joined forces with leading running company Brooks Sports Inc to create a range of new running shoes engineered with the GORE-TEX brand for Fall 2011.

Acknowledging Brooks as an innovative industry leader in designing high-performance men's and women's running shoes, apparel, and accessories, Gore will supply its GORE-TEX brand and technology know-how to Brooks' seasonal portfolio to enhance the comfort and protection performance of some of their most popular styles, the on- and off-road Adrenaline ASR and neutral Ghost, the third edition of which was awarded the distinction of "2010 International Editor's Choice" earlier this month by leading running magazine Runner's World.

"We look forward to a long and collaborative relationship with Brooks, playing off of each others' strengths and best-in-class technologies to build Brooks footwear enhanced with the

GORE-TEX brand," said Matthew Schreiner, global product footwear specialist at Gore. "As runners look to enjoy both on- and off-road running, our mission is to enable the best running experience possible for runners of all styles and skill levels, no matter what ground conditions they encounter along the way."

Both Brooks and Gore have a long history of innovating with the best technology to meet consumer needs. Brooks is responsible for several key advancements in performance running footwear including patent-pending Brooks DNA--the smart cushioning system that instantaneously adapts with each step to a runner's unique biomechanics, pace, gait, and surface--and BioMoGo, the world's first biodegradable running shoe midsole that biodegrades 50 times faster than conventional athletic shoe midsoles in an active, enclosed landfill. In Fall 2011, both of these technologies work alongside waterproof, highly breathable GORE-TEX liners featured in two debut styles from Brooks: the Adrenaline ASR GTX and the Ghost GTX.

"We always look for compelling ways to deliver on runners' needs, and many of our customers have asked us for performance footwear that can keep their feet dry and comfortable in even the soggiest conditions," said Andre Kriwet, director of global footwear management for Brooks. "That's why we're excited to bring GORE-TEX technology into two of our top-selling shoes. The durable membrane is waterproof from the outside yet allows perspiration vapor to escape from the inside for optimal performance on-the-go."

The Adrenaline ASR GTX and Ghost GTX will both be available in men's and women's sizing on August 1, 2011, for a suggested retail price of $120. Giving runners more choices to meet their needs, Brooks will continue to offer the Adrenaline ASR and Ghost series without GORE-TEX.

W. L. Gore & Associates Inc

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search