Home / Knowledge / News / Brooks to create fall running shoes range with GORE-TEX
Brooks to create fall running shoes range with GORE-TEX
17
Nov '10
Recognizing the continuing trend of runners seeking enhanced comfort and protection in their footwear, W.L. Gore & Associates, inventor of high performance fabric technology, has joined forces with leading running company Brooks Sports Inc to create a range of new running shoes engineered with the GORE-TEX brand for Fall 2011.

Acknowledging Brooks as an innovative industry leader in designing high-performance men's and women's running shoes, apparel, and accessories, Gore will supply its GORE-TEX brand and technology know-how to Brooks' seasonal portfolio to enhance the comfort and protection performance of some of their most popular styles, the on- and off-road Adrenaline ASR and neutral Ghost, the third edition of which was awarded the distinction of "2010 International Editor's Choice" earlier this month by leading running magazine Runner's World.

"We look forward to a long and collaborative relationship with Brooks, playing off of each others' strengths and best-in-class technologies to build Brooks footwear enhanced with the

GORE-TEX brand," said Matthew Schreiner, global product footwear specialist at Gore. "As runners look to enjoy both on- and off-road running, our mission is to enable the best running experience possible for runners of all styles and skill levels, no matter what ground conditions they encounter along the way."

Both Brooks and Gore have a long history of innovating with the best technology to meet consumer needs. Brooks is responsible for several key advancements in performance running footwear including patent-pending Brooks DNA--the smart cushioning system that instantaneously adapts with each step to a runner's unique biomechanics, pace, gait, and surface--and BioMoGo, the world's first biodegradable running shoe midsole that biodegrades 50 times faster than conventional athletic shoe midsoles in an active, enclosed landfill. In Fall 2011, both of these technologies work alongside waterproof, highly breathable GORE-TEX liners featured in two debut styles from Brooks: the Adrenaline ASR GTX and the Ghost GTX.

"We always look for compelling ways to deliver on runners' needs, and many of our customers have asked us for performance footwear that can keep their feet dry and comfortable in even the soggiest conditions," said Andre Kriwet, director of global footwear management for Brooks. "That's why we're excited to bring GORE-TEX technology into two of our top-selling shoes. The durable membrane is waterproof from the outside yet allows perspiration vapor to escape from the inside for optimal performance on-the-go."

The Adrenaline ASR GTX and Ghost GTX will both be available in men's and women's sizing on August 1, 2011, for a suggested retail price of $120. Giving runners more choices to meet their needs, Brooks will continue to offer the Adrenaline ASR and Ghost series without GORE-TEX.

W. L. Gore & Associates Inc


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X