Armani, YOOX Net-a-Porter co-design distribution model

23 Jul '20

2 min read

Pic: YNAP

Armani and YOOX Net-a-Porter Group recently signed an agreement to redesign and develop an integrated digital shopping experience for customers over the next two years. It will integrate Armani’s digital stores with its physical boutiques and use the latter’s logistics network to create a seamless connection between Armani’s clients and products, online and offline.

The agreement, in place till 2025, is a new strategic phase in their 20-year relationship, according to a press release from the latter. The partnership will support more sustainability, transparency and circularity for Armani customers, especially in light of rapidly evolving shopping habits and demands.

The digital platform will allow clients to manage their purchases in a flexible way and benefit from the full potential of all channels.

The goal of this ‘NEXT ERA’ project with ARMANI is to offer customers access to all available products across both online and offline channels, providing a far more flexible shopping experience. Orders will be processed through the YOOX Net-a-Porter distribution network, as well as from distribution centres and Armani boutiques.

Using technology, customers will have full visibility of the season’s entire collections, enabling them to view a wider assortment and shop all available products, whether they are stocked in boutiques or online, the press release added.

Fibre2Fashion News Desk (DS)

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