Online retailer Lamoda launches new season of Lamoda TV

Lamoda TV will broadcast from a brand-new studio with Ida Galich as the host. The main topic of the new season will be the segment called, 'Dress a star', where completely different people from professional stylists to school teachers will choose several fashionable outfits for the star guest of the show. At the end of each episode, the star guest will have to leave the studio in one outfit chosen to be the best via an online audience vote. All viewers will also be able to participate in the live competitions to get stylish gifts and presents from Lamoda.

The first episode of the new season of Lamoda TV aired on August 27, 2020 and was dedicated to returning to school. The guests of the episode were actress and young mother, Anna Khilkevich, head of educational projects at Vkontakte Alsu Garifullina and Nike coach, Elena Astakhova. The episode was watched by 2 times more viewers than the premiere episode last year, collecting 1.6 million views and 7,000 comments.

“We plan to continue developing our own live content to give customers more opportunities to engage and connect with Lamoda. We already have two successful formats — the monthly show Lamoda TV and the weekly broadcasts with stylists, 'Lamoda on the couch', which are increasingly popular with viewers. With live content, we give viewers the opportunity to really influence what happens in the live show and be an online screenwriter – and it’s a lot of fun,” said Yulia Nikitina, managing Director of marketing and product at Lamoda.

Lamoda TV premiered on June 27, 2019. In the first season, there were six episodes with a total of 7.6 million views and over 56,000 comments. New episodes of Lamoda TV will continue to be released once a month.

Fibre2Fashion News Desk (RKS)