Interviews
News Flash
'Common Threads: Vogue x Amazon Fashion' unveiled
20 May '20
2 min read
Pic: Amazon
Amazon, along with Vogue and the Council of Fashion Designers of America (CFDA), recently unveiled ‘Common Threads: Vogue x Amazon Fashion’, a new storefront featuring 20 buzzy creative independent high-end designers and labels, including Batsheva Hay, Brock Collection, 3.1 Phillip Lim and Edie Parker. The move will create a new outlet for brands that are at risk of bankruptcy.
COVID-19 forced the closing of the stores that sell these brands, resulting in cancelled orders and unsold stock.
“I’m thrilled to announce this partnership and want to thank Amazon Fashion, not only for its generous support of ‘A Common Thread,’ but also for so quickly sharing its resources to aid American designers affected by the pandemic,” said Anna Wintour, editor-in-chief of Vogue and Condé Nast’s artistic director.
In 2016, in which Amazon’s flash-sale site myhabit.com launched in 2011 closed, the company teamed up with CFDA to sponsor the first New York Men’s Fashion Week (a relationship that ended in 2017). The same year Amazon Fashion went all in with private label clothing, a category that now includes 111 different labels and 22,617 products, according to a report from Coresight Research.
The idea for the storefront came out of an initiative created by Vogue and CFDA, who have been working together on ways to support the industry through the pandemic.
Last month they announced the Common Thread grant program, raising over $4 million to be disbursed in small increments to designers, retailers, garment manufacturers, as well as the fashion support system to help them survive until reopening.
Amazon is donating $500,000 to the fund (for which many of the designers it will sell have also applied), and when Amazon asked how else it could help, the storefront idea was born, according to US media reports.
The designers can choose what inventory to sell on Amazon, and they control their own pricing and imagery. They can opt to use Amazon’s fulfillment platform or do the fulfillment themselves. The standard third-party selling fees—typically around 17 per cent—apply.
Amazon reportedly agreed to eliminate monthly fees, warehouse fees and packaging fees for the initiative.
COVID-19 forced the closing of the stores that sell these brands, resulting in cancelled orders and unsold stock.
“I’m thrilled to announce this partnership and want to thank Amazon Fashion, not only for its generous support of ‘A Common Thread,’ but also for so quickly sharing its resources to aid American designers affected by the pandemic,” said Anna Wintour, editor-in-chief of Vogue and Condé Nast’s artistic director.
In 2016, in which Amazon’s flash-sale site myhabit.com launched in 2011 closed, the company teamed up with CFDA to sponsor the first New York Men’s Fashion Week (a relationship that ended in 2017). The same year Amazon Fashion went all in with private label clothing, a category that now includes 111 different labels and 22,617 products, according to a report from Coresight Research.
The idea for the storefront came out of an initiative created by Vogue and CFDA, who have been working together on ways to support the industry through the pandemic.
Last month they announced the Common Thread grant program, raising over $4 million to be disbursed in small increments to designers, retailers, garment manufacturers, as well as the fashion support system to help them survive until reopening.
Amazon is donating $500,000 to the fund (for which many of the designers it will sell have also applied), and when Amazon asked how else it could help, the storefront idea was born, according to US media reports.
The designers can choose what inventory to sell on Amazon, and they control their own pricing and imagery. They can opt to use Amazon’s fulfillment platform or do the fulfillment themselves. The standard third-party selling fees—typically around 17 per cent—apply.
Amazon reportedly agreed to eliminate monthly fees, warehouse fees and packaging fees for the initiative.
Fibre2Fashion News Desk (DS)
Popular News
Leave your Comments
Yohan Lawrence
Joint Apparel Association Forum (JAAFSL)
Mohankumar Rathinaswamy
Cheran Machines India Private Limited
Ritesh Kamani & Neha Kamani
Brand - Khalighata
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
