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Amazon Fashion, DBS Lifestyle launch designer wear brand
05 Oct '20
2 min read
Pic: AMAZON FASHION
Amazon Fashion and DBS Lifestyle LLP have jointly launched RIVER, an affordable, multi-designer brand created in partnership with Indian designers JJ Valaya, Ashish N Soni, Manish Arora and Suneet Varma, all of whom come together in Season 1 of RIVER to present a curated line of ready-to-wear everyday essentials and occasion wear.
Consumers can now purchase limited edition styles from their favorite designers at attractive prices starting at ₹999 on Amazon.in.
The curated selection catering to both men and women, will allow customers to invest in pieces that are not only affordable, but also impeccably crafted to introduce a wonderful mix of the latest trends and everlasting classics, , the company said in a statement.
The launch accommodates unique and regionally diverse needs and demands of customers in tier 2 and tier 3 cities.
Designers have been seeking the most trusted names to partner with to build their business online, especially post the COVID 19 impact on retail and initiatives like RIVER aim to make well-known and loved designers more affordable and accessible to customers across the country, serving customers who aspire for designer wear but currently face challenges of inaccessibility due to poor distribution and high prices, Amazon said.
Each season of RIVER will bring forth a wonderful mix of the designers’ individual signature styles in contemporary silhouettes.
Season I of RIVER carries 270 styles across western and ethnic wear with dresses, tunics, sarees, jumpsuits, formal/casual jackets, evening cocktail sarees and athleisure separates for both men and women.
The selection presents trend forward themes like Royal sports chic by JJ Valaya, Disco gypsy by Manish Arora, Floral glam by Suneet Verma and Millennial man by Ashish N Soni and incorporates four affordable collections from each of the designers.
Consumers can now purchase limited edition styles from their favorite designers at attractive prices starting at ₹999 on Amazon.in.
The curated selection catering to both men and women, will allow customers to invest in pieces that are not only affordable, but also impeccably crafted to introduce a wonderful mix of the latest trends and everlasting classics, , the company said in a statement.
The launch accommodates unique and regionally diverse needs and demands of customers in tier 2 and tier 3 cities.
Designers have been seeking the most trusted names to partner with to build their business online, especially post the COVID 19 impact on retail and initiatives like RIVER aim to make well-known and loved designers more affordable and accessible to customers across the country, serving customers who aspire for designer wear but currently face challenges of inaccessibility due to poor distribution and high prices, Amazon said.
Each season of RIVER will bring forth a wonderful mix of the designers’ individual signature styles in contemporary silhouettes.
Season I of RIVER carries 270 styles across western and ethnic wear with dresses, tunics, sarees, jumpsuits, formal/casual jackets, evening cocktail sarees and athleisure separates for both men and women.
The selection presents trend forward themes like Royal sports chic by JJ Valaya, Disco gypsy by Manish Arora, Floral glam by Suneet Verma and Millennial man by Ashish N Soni and incorporates four affordable collections from each of the designers.
Fibre2Fashion News Desk (DS)
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