Amazon launches The Plus Shop with top brands in India

‘The Plus shop’ has over six lakh products across 450 brands, making it the new destination of choice for all Plus-size customers in India. The new store experience helps customers shop-by-size, get curated expert advice on the hottest trends and also discover top deals on their most loved brands, all in destination. With this launch, Amazon Fashion will be hosting its first plus-size shopping event from February 22-26, 2023. Offering more than six lakh styles across 450 brands, including Biba, Bigbanana, Pluss, Allen Solly, NYKD, and U.S. Polo Association, among others, the hottest selection in plus-size fashion in India will be available on Amazon Fashion at 50 per cent off, the company said in a press release.

“The plus-size segment is evolving at a fast pace in India. We want to bring an inclusive approach to fashion and cater to the needs of our diverse consumer base. With the launch of ‘The Plus Shop’ as a one-stop destination for all plus-size apparel needs, our aim is to offer a holistic shopping experience at great value and convenience,” Saurabh Srivastava, director and head, Amazon Fashion India, said.

Fibre2Fashion News Desk (GK)