Egyptian e-com start-up raises 6-figure USD seed funding

10 Aug '20

1 min read

Pic: Dresscode

Cairo-based e-commerce start-up Dresscode recently raised a six-figure US dollar seed funding round to help accelerate its growth by expanding its team and product offering and initiating next-day and same-day deliveries. It has seen strong growth during the COVID-19 crisis, which accelerated the process with Egypt Ventures to raise the funds.

Founded in 2018 by Mohamed Abdel Dayem and Ali Zakaria, Dresscode sells female clothing, beauty and home products, connecting Egyptian manufacturers directly to consumers.

The startup provides a platform for local fashion brands and designers to market and sell their products, while providing customers with a one-stop-shop for stylish quality products at appealing prices.

“We have managed to reach 9,000 monthly recurring users without any funding – consumers are always seeking a better offering and we worked hard to offer them what they are looking for. For many years consumers lacked affordable, durable products to depend on rather than imported products, that are usually expensive and not the best quality,” Zakaria was quoted as saying by Egyptian media reports.

Fibre2Fashion News Desk (DS)

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