Flipkart, J&K Handloom & Handicrafts Corp join hands

19 Oct '20

2 min read

Pic: Shutterstock

Flipkart recently signed a memorandum of understanding (MoU) with the union territory of Jammu & Kashmir (J&K) to promote local art, craft and handloom by bringing those sectors into the e-commerce fold. The MoU was signed in a virtual ceremony between Hashmat Ali Yauto, managing director of J&K Handlooms and Handicraft Corporation, and Rajneesh Kumar, chief corporate affairs officer of the Flipkart group.

The event was also attended by artisans and weavers from the union territory who are looking forward to benefitting from e-commerce as part of this initiative.

The partnership with Jammu & Kashmir Handloom and Handicrafts Corporation under the Flipkart Samarth programme will enable Jammu & Kashmir’s local artisans, weavers and craftsmen to showcase their hallmark products to millions of customers across the country.

Both the parties will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society, thereby adding further thrust to Made in India efforts, according to Flipkart press release.

As part of the MoU, Flipkart will onboard artisans and weavers from the union territory to promote the best of local handicraft and handloom products, besides individual master artisans and weavers associated with the government there.

Through the initiative, Flipkart Samarth is looking at enabling employment opportunities for the handlooms and handicraft sectors and help uplift the economic conditions of this fraternity.

E-commerce, especially in the last six months, has stepped up to be the preferred channel connecting consumers and local micro, small and medium enterprises. Today, Flipkart has a vast seller base and is working with nearly 85,000 sellers and micro businesses in north India alone to boost their growth and prepare them for the upcoming festive season.

Flipkart Samarth recently completed a year and supports the livelihood of more than 6,50,000 artisans, weavers and micro-enterprises across India.

Fibre2Fashion News Desk (DS)

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