Flipkart Wholesale unveils B2B platform for kiranas, MSMEs

04 Sep '20

2 min read

Pic: Shutterstock

Flipkart Wholesale, the digital business-to-business (B2B) marketplace of the Flipkart Group, recently launched its operations with an aim to connect local manufacturers with retailers and bring the entire wholesale marketplace at their fingertips using technology. The platform is now available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi and Bengaluru.

There are plans to expand to Mumbai as well and by this year end, Flipkart Wholesale also plans to expand to 20 more cities and in categories like home & kitchen and grocery, the company said on its website.

The B2B digital platform that is accessible to retailers via an app aims to rope in over 300 strategic partners and have over 2 lakh listings in two months. Additionally, the platform will enable the onboarding of 50 brands and over 250 local manufacturers.

“Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian kiranas and MSMEs [micro, small and medium enterprises] by making their business easier using technology. With the strong capability within the group in B2B, we will focus on meeting the needs of kiranas and MSMEs by providing these small businesses a wide selection at significant value, powered by technology to make their lives easier,” said Flipkart Wholesale head Adarsh Menon.

Its customers will have access to an easy credit facility to manage cash flow, a wide range of Flipkart assured quality products, simple and convenient order returns and speedy product delivery directly to their shops with an easy order tracking facility.

They can also leverage micro-market level B2B and business-to-consumer (B2C) insights from the Flipkart ecosystem to better understand customer demands specific to their area so that they can buy and sell the right products.

Fibre2Fashion News Desk (DS)

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