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Global e-com sales witness rise in June: ACI Worldwide

16 Jul '20
2 min read
Pic: Shutterstock
Pic: Shutterstock

Global e-commerce sales rose by 28 per cent in June this year compared to the figures in same month last year, making it the largest year-on-year (YoY) increase in sales since COVID-19 restrictions were put in place in March, according to ACI Worldwide, which found a continued increase (117 per cent) in athletic, footwear and sporting goods sales.

The company analysed hundreds of millions of e-commerce transactions from global merchants.

Outdoor equipment was among the most popular purchase categories with an increase of 10 per cent in June compared to an 8 per cent increase in May. Personal protective equipment (PPE) and do-it-yourself (DIY) items also continued to be among the most popular purchases last month, said a press release from the Naples, Florida-based payment systems company.

The United Kingdom saw a steep jump in purchase volume in June 2020--up 20 per cent compared to June last year—whereas in May 2020, purchase volume was up by 6 per cent compared to the previous year.

UK consumer purchases continued to be driven by goods such as hardware, homeware and DIY furniture. In the United States, consumer purchases in June 2020 were up 25 per cent, consistent with the May 2020 increase of 25 per cent. US consumer purchases were driven largely by apparel, as well as a continued demand for online games.

The growth of e-commerce remains strong even as pandemic restrictions are being eased, suggesting a possible behavioural shift with consumers young and old around the world as they embrace the convenience of online shopping, the company said.

In fact, more consumers representing older generations who have traditionally preferred purchasing at brick and mortar stores are finding online shopping to be the new norm, said Debbie Guerra, executive vice president, ACI Worldwide.

For June 2020, purchase volume increased by 31 per cent compared to the same month in 2019, whereas purchase value decreased by 3 per cent. Purchase volume increased in all regions, with the Europe, the Middle East, Africa (EMEA) region having the highest increase of up 39 per cent. The United States witnessed a 35 per cent rise and the Asia Pacific region saw a 25 per cent increase.

Fibre2Fashion News Desk (DS)

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