ModCloth returns to Europe with Go Global Retail's support

17 Sep '20

2 min read

Pic: PR Newswire/ ModCloth

ModCloth, the ecommerce retailer offering modern vintage-inspired, versatile, inclusive apparel, has announced their return to Europe. The brand stopped shipping to the European markets in May 2018, as the GDPR programme launched. Go Global Retail, which acquired the company at the start of the year, has supported the ModCloth team to become GDPR compliant.

Go Global Retail’s support has allowed ModCloth to once again be available to shop across the continent.

“As new owners, our first priority for ModCloth was to reconnect with consumers, listen and continue those relationships in a more personal way which is core to the DNA of this brand,” Jeff Streader, co-CEO of ModCloth, said in a press release. “Modcloth has always been a brand for women and vocal in its support of women's issues, size inclusivity and creating conversation. Now that we are back to being independent, we can revitalise those aspects of the brand that our customers really loved.”

Prior to leaving Europe, ModCloth's international relationships represented 20 per cent of their total revenue. The relaunch into the market contributes to the overall, healthy growth plans put in place by Go Global and with this re-established international reach, ModCloth is poised to become the shopping destination for European customers who seek unique style and colourful, playful pieces in their wardrobe.

“One of our key initiatives was to expand our online shopping experience to our European customers,” Streader said. “They've been asking for our return for years, and we couldn't be more excited to truly 'Go Global' with a brand as beloved as ModCloth.”

ModCloth will be available to shop across Europe at ModCloth.com starting September 15, 2020.

Fibre2Fashion News Desk (JL)

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