Rebuy helps brands on Canadian e-com site Shopify increase sales

05 Mar '21

3 min read

Pic: Shutterstock

Rebuy, a provider of omni-channel personalisation services for e-commerce brands on Shopify, has announced a strong year of growth driven by customer, product, partner, and team expansion in 2020. Rebuy empowers Shopify stores to offer personalised shopping experiences designed to increase conversions, boost order values, and retain more customers.

The global pandemic has fundamentally changed the way businesses operate. Global retail e-commerce sales grew 27 per cent as more Americans embraced online shopping to maintain social distancing. Retail sales surpassed $4 trillion in 2020 and are expected to eclipse $5 trillion this year. As a result, shoppers expect more from e-commerce stores, Rebuy said.

Rebuy’s personalisation engine for Shopify, designed to enable store owners to meet consumers’ rising expectations and drive sales, leverages AI (Artificial Intelligence) and ML (Machine Learning) to offer personalised online shopping experiences, thus increasing order values, conversion rates, and repeat business, according to Rebuy. Shopify store owners using Rebuy enjoy several benefits. With omni-channel personalisation, store owners can personalise the shopping experience throughout the buyer’s journey. They can add intelligent recommendations at key decision points to offer the right product at the right time. With sales automation, Rebuy automatically increases sales and order values for the Shopify store with hyper-relevant upsells, cross-sells, and automated order follow-ups, Rebuy said in a media statement.

Store owners can customise every detail, or plug and play using pre-built product recommendations. With built-in conversion tracking, they can view real-time in-app reports to see exactly how Rebuy is growing the store at every touch-point. Rebuy also integrates with Klaviyo and any other e-commerce platform through its RESTful API.

Seamless integration with Shopify scripts allows to employ popular sales tactics like dynamic checkout offers, flash discounts, gift with purchase, complete the look, and more. Rebuy’s support team works with the store owners to ensure maximise ROI and see positive results right away. No code or technical expertise is required. Rebuy is designed for non-coders and developers alike. While e-commerce service providers like Attentive, Yotpo, and Klaviyo drive traffic to the online store, Rebuy enhances the online store by tailoring the user experience (UX) according to each visitor’s unique shopping patterns, Rebuy said.

“We have achieved success so far by unlocking remarkable gains for merchants on the Shopify platform. Think about how powerful the online store is. Klaviyo puts the user in the online store. Attentive sends text messages. All link to the online store. Brands have started to realise how important it is to make their online stores intelligent,” co-founder, John Erck said in a statement.

Fibre2Fashion News Desk (GK)

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