Spoonflower appoints Michael Jones as new CEO

20 Feb '20

2 min read

Michael Jones. Pic: PR Web/Spoonflower

Spoonflower, the leading custom fabric and home decor digital marketplace, has appointed Michael Jones as the new chief executive officer. Jones brings more than 25 years of expertise in e-commerce, marketplaces, and technology to the company. He succeeds Gart Davis, the company’s co-founder, who is stepping into the new role of chief operating officer.

Jones most recently was chief revenue officer at Amplience, a London-based headless content management platform, where he was responsible for all worldwide marketing, sales, business development, customer success, and professional services. He previously held leadership positions at Anatwine - acquired by Berlin-based Zalando, RetailMeNot (acquired by Harland Clarke), eBay, and ChannelAdvisor, according to Spoonflower.

“Jones is exactly the right leader for Spoonflower’s future. His strong management experience will help shape the company as we continue to accelerate growth internationally, and his strategic depth and keen understanding will catalyse Spoonflower forward as a leader in e-commerce. As COO, I look forward to working with Jones and our internal and partner teams to extend our innovative work in print and manufacturing, delivering custom-made premium products that delight our e-commerce customers with increasing efficiency, quality, and speed,” Davis said.

In just over a decade, Spoonflower has disrupted the textile manufacturing industry by offering consumers and makers their choice of high-quality custom-printed fabric by the yard, featuring any design imaginable, whether their own or from independent artists across the globe. In 2016, the North Carolina-based business opened a second factory in Berlin, Germany, to better serve audiences in the rapidly growing EMEA regions.

The company’s recent expansion into wallpaper and home decor has invited new consumer segments to purchase the same vast offering of designs on made-to-order products for their homes, businesses and more. Due to strong demand for these newer categories, the company is investing in key leadership positions to support the future trajectory of the company.

“Spoonflower is one the best-kept secrets in the e-commerce industry. Under the leadership of founders, Davis and Stephen Fraser, and president Allison Polish, Spoonflower reimagined the textile manufacturing industry and cultivated a thriving artist community to deliver unique products made with sustainable and scalable custom printing. Everyone, from artists and makers to employees and shareholders, should be excited for what’s in store for the future of our business,” Jones said.

Fibre2Fashion News Desk (GK)

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