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StyleBox launches in beta for iOS users

03 Feb '20
2 min read
Pic: StyleBox
Pic: StyleBox

StyleBox, a personalised style service that connects online shoppers with professional stylists for smarter buying decisions, has launched in beta for iOS users on Apple App Store and Android users on Google Play. StyleBox is a fashion marketplace that connects online shoppers with personal stylists who guide them through their shopping experience.

The platform’s proprietary algorithm helps shoppers to find and build long-term relationships with stylists who match their fashion sense and needs. The service has thousands of registered users and over a hundred stylists who have uploaded thousands of styles to the platform.

Unlike competitors which invest in AI to fully replace humans or put stylists behind the scene, StyleBox puts the relationship front and centre. Instant direct communication between shoppers and stylists, combined with ongoing feedback and advice of stylists, leads to long-term relationships and advanced personalisation. Stylists become long-term advisors, helping their clients develop and realise their personal style. In turn, customer-stylist relationships are key to loyalty, enjoyable user experience and the reason to come back and stay, according to StyleBox.

Key benefits for shoppers includes personal styling where shoppers are matched to the stylists they most admire and align with their fashion preferences, and those stylists guide them to the best outfits and items. With fashion education, users are not just getting recommendations or a box of clothes in the mail – they are learning how to build outfits and coordinate their own style. StyleBox also removes the hassle of scrolling through endless pages of e-commerce websites, suggesting full outfits and developing wardrobes with a swipe.

Key benefits for stylists includes building and growing a community of loyal followers and customers. Stylists can create and manage their own portfolio of outfits using tools such as real-time search and inventory system, product categorisation, and so on. StyleBox is a vibrant online marketplace that helps stylists to monetise their unique outfits and get paid for their services.

“With StyleBox, we aim to solve three problems every fashion shopper faces: selecting new items, matching existing clothes, and finding a unique personal style. As a result, we make online shopping easy for fashion-conscious shoppers by matching them with expert stylists who understand their needs and preferences,” Janet Proger, the founder of StyleBox said.

Fibre2Fashion News Desk (GK)

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