Walmart invites Indian sellers to expand overseas via US marketplace

Walmart is seeking new sellers from India as part of a global drive to attract international sellers and expand the Marketplace’s product assortment. Selected sellers will be able to take advantage of Walmart Fulfillment Services, which allows them to use Walmart’s warehousing and delivery infrastructure in the US, along with platform tools that help them streamline their operations and manage promotions and feedback. Walmart also appropriately shares US customer insights and global supply chain best practices and business planning strategies with its Marketplace sellers to help them succeed in the US, Walmart said in a press release.

“Building on our long history of partnership with Indian exporters, Walmart is now offering Indian businesses the opportunity to further their export dreams as Marketplace sellers. They will be able to leverage our global supply chain infrastructure and receive support to help them reach millions of daily customers in the US,” said Michelle Mi, Walmart vice president, Emerging Markets and Business Development – Global Sourcing.

“The opportunity to easily access global consumers can be transformative for Indian sellers. Outstanding ‘Make in India’ brands can expand their global networks, learn export best practices and diversify their product categories in concert with Walmart as they take on the world,” Rajneesh Kumar, Flipkart chief corporate affairs officer, said.

A dedicated Cross Border Trade team has been set up in India to help sellers onboard and grow on the platform. It supports local sellers to meet applicable international regulations and Walmart Responsible Sourcing standards, develop new product lines and enhance their capabilities in packaging, marketing, supply chain management and more to upgrade their operations for export success, the release added.

Pioneering Indian firms such as Delphi Leather India, Mahi Exports, Touchstone Gems & Jewelry and Welspun are among those already growing on Walmart Marketplace.

The Marketplace opportunity extends Walmart’s efforts to support small sellers in India through its business. At the grassroots level, Walmart and Flipkart are helping Micro, Small and Medium Enterprises (MSMEs) with export ambitions prepare to participate in the global supply chain via the Walmart Vriddhi supplier development program. It helps MSME sellers develop relevant capabilities, like a digital supply chain, to begin selling overseas.

Fibre2Fashion News Desk (RR)