Clarks joins hands with Fynd for omni-channel strategy

09 Nov '20

1 min read

Pic: Shutterstock

Indian online-to-offline (O2O) fashion company Fynd recently announced a partnership with British footwear brand Clarks to power the brand’s omni-channel strategy and boost sales. Fynd’s technology enables Clarks to digitally expand its brick-and-mortar stores and fulfil orders from customers anywhere in the country as more shoppers turn towards e-commerce.

Fynd’s solution helps Clarks solve inventory challenges by balancing the brand’s inventory across sales channels and improving its store and warehouse efficiency. It also empowers the store associates with a higher degree of autonomy to enable store sales, according to Indian media reports.

“Fynd stands out as a retail vaccine for brands like Clarks, by providing us with an omnichannel ecosystem that ensures increased loyalty and conversions through a smooth, unified and personalized customer experience,” said Clarks e-commerce and digital general manager Kunal Sethi.

Clarks is already live on Myntra marketplace. In the coming months, Fynd and Clarks plan to creating seamless customer journeys by integrating all the touchpoints, be it a store or warehouse.

Fibre2Fashion News Desk (DS)

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