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Aditya Birla Group launches new variant Liva Crème
22 Apr '17
1 min read
After its successful launch of high quality fabric Liva in 2015, Aditya Birla Group has announced a new variant Liva Crème. The new fabric variant has been launched on Thursday at an event in Mumbai. Bollywood actress Kangana Ranaut walked the ramp and showcased the charm of a fabric so fluid, breathable and comfortable, that it moves with her.
“Liva Crème is nature based luxuriously soft fabric which imparts fluidity, drape, fall and sheen to the garment,” the company said about the new fabric variant.
Well known designers like Nikhil Thampi for Allen Solly, Shivan-Naresh for Van Heusen, and Ka-sha for Shoppers Stop have worked in association to design Liva Crème collection.
Apart from these designers, some brands like Biba, Pantaloon, ITC, Unlimited, Imara, Crimson Club, Arrow, FBB, Max, have also used this fabulous fabric in their collection. (RKS)
Fibre2Fashion News Desk – India
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