BSL to introduce new fabric categories in December

At the three-day event beginning December 1, to be held at The Ganesh Meridian in Ahmedabad, the company will review its current marketing strategy and plans for future growth. In addition, the company will also launch a bunch of new product ranges under its two well-known brands—BSL and Geoffrey Hammonds.

“On the occasion of Target, the company is going to introduce not only the newly developed fabric categories, but also showcase over 150 new designs, colours and textures,” said JC Soni, business head-BSL in a statement. “This is part of our ongoing effort to meet changing market trends as well as to give our customers an even bigger range to choose from,” he adds.

Around 125 agents and dealers from across India are expected to attend the event, and the company is anticipating an encouraging response to its new launches. (RKS)

Fibre2Fashion News Desk – India