Cotton Inc to showcase Delta Galil's cotton technologies

Delta Galil’s innovations are specifically made from cotton fabrics and their features include cutting edge evaporation solution, enhanced durability and usability, ‘new’ look after multiple washes, and ultimate comfort.

Real Cool Cotton (RCC), a historic breakthrough in natural fabrics, can evaporate significantly faster than the rate of standard cotton. This innovative technology increases the absorption capacity of the fabric, while also transferring moisture to the surface so it can evaporate more rapidly. The natural fabrics with improved qualities allow for professional cotton activewear and increased performance level of synthetics, said the company in a press release.

Real Lasting Cotton (RLC) is a technology that preserves cotton fabrics with durability and every day wear. RLC not only keeps clothing looking and feeling brand new after multiple washes, creating a longer life span for clothes, but has a super smooth surface and amazing soft touch, adding pima-quality luxury to everyday garments. With two billion shirts produced around the world each year, requiring 2,700 litres of water along with chemicals and gases per shirt, this technology addresses significant environmental concerns.

“Consumers today are active and versatile in their daily routines, and in turn demand the same multitasking efficiencies in their clothing as it relates to fit, comfort, look, feel and performance,” said Esti Maoz, CMO and head of innovation at Delta Galil. “Delta Galil’s innovations are changing the way cotton acts, converging the comfort of cotton with the durability, evaporation and absorption that meets the demands of today’s multitasking consumer.”

By combining RCC and RLC technologies, Delta Galil is creating technologically advanced products that not only perform better, but also feel like new clothing for longer.

Cotton Incorporated, funded by US cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton. It will showcase Delta Galil’s technologies at booth #38037 at the event to be held in Salt Lake City, Utah, US. (KD)

Fibre2Fashion News Desk – India