Raymond launches 'Khadi Wool' with Woolmark

"In partnership with KVIC, we at Raymond endeavour to take khadi – a true Indian fabric – from the villages of India to the international fashion ramps. Our association with KVIC is expected to generate 3 million additional man-hours of employment for khadi artisans annually on a sustained basis, an initiative that will empower artisans in rural India. Taking this initiative ahead, we are now partnering with The Woolmark Company of Australia to create a pioneering khadi wool blended product line, to enhance the appeal of the fabric that is innate to the legacy of India," said Gautam Hari Singhania, chairman & managing director, Raymond Ltd during the launch ceremony at Australian High Commission.

Raymond is currently working with over 20 clusters in Rajasthan, Himachal Pradesh and J&K, to develop Raymond designs in pure merino wool and blended wool collections. As a part of the design intervention in more than 100 khadi clusters, Raymond also provides technical expertise to artisans to enhance the product quality.

"We aim to strengthen merino wool’s position as a luxurious and versatile fibre in the market. Our collaboration with Raymond arises from the mutual belief we share on constant fabric innovation. The Khadi Wool collection developed with Raymond demonstrates cutting-edge innovation, comfort and is also a part of our Grown in Australia, Made in India effort to successfully explore Merino wool’s infinite potential in India. As an eco-friendly fibre with biodegradable properties, Merino wool is the perfect addition to make this a modernised product and we’re proud to be pioneering its phase of innovation in India," said The Woolmark Company country manager India, Arti Gudal.

Fibre2Fashion News Desk – India