Colorjet launches Oxyvent designer face filter brand

The face filters are unique adhering to safety standards and putting in creative design prints to encourage more people into wearing them. The products include multilayer safety masks made up with 100 per cent cotton with 120 TC and melt blown material with moisture control anti-bacterial finish achieving a strict 95 per cent Bacterial Filtration Efficiency (BFE). The designs are digitally printed on the fabric with Oeko-Tex approved inks making the masks fit for human use and ecologically compliant.

"The vision to create a cloth-based protection filter which provides superior filtration, yet being highly breathable was key to the innovation. As masks would become the essentials in the coming days, a fashionable yet fully functional air filtering mask is the need of the hour. We have conceptualised a hand-crafted fashionable necessity that provides safety while encouraging the fashion it has yet to set. Committing to our core design values of being 'economic, efficient and ecological', we are using our own renowned international digital textile print technology," said Colorjet Group MD MS Dadu at the launch of Oxyvent face filters.

Colorjet has earmarked an initial investment of ₹25 million for the venture and is aiming at printing 100,000 filters a day. The company has installed Direct to Fabric, Dye Sublimation, Direct to Garment and Laser Cutting & Finishing machines native to the group and in partnership with Japanese Technology for the project.

To bring in international designs and styles to life, Oxyvent has collaborated with renowned Web-2-Print workflow solution provided by Early Vision from Israel. “For mass customisation of our designer face filters we needed an end to end workflow solution for our manufacturing. To achieve this, we have collaborated with Guy Alroy of Early Vision as our pattern cutting solution provider because of its intuitive, easy-to-use tools and functionalities. Its insight into implementing Early Vision down the road, to enable efficient workflows for mass customisation and on-demand manufacturing makes it the best in the industry. It will also minimise errors in communication with our partners, hence, saving time and costs,” said Smarth Bansal, DGM-Product & Brand, Colorjet.

For the print designs, the company has partnered with Emma Tranchini, a renowned Italian fashion designer and Niti Singhal, the native couturier of the New York Fashion Week fame where she displayed her range of apparel that were digitally printed on a Colorjet textile printers.

Oxyvent is also attempting to bring its designer masks into corporate culture and has tied up with several leading brands in the market to customise the masks as per their branding needs. The whole range of products comes for men, women and kids.

Fibre2Fashion News Desk (RKS)