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Prescription spectacles may join Titan's product range
22 Jul '05
1 min read
Titan Industries is plans to foray into the prescription spectacles market as part of its expansion.
The company is conducting survey and will take a decision within a couple of months. Titan has presence in the sunglasses market under the brand-name “Fastrack”.
The company will revive various related sectors. The prescription spectacles market is a good option for the company to widen its product range, said a senior official of Titan.
Titan is also planning to launch its third brand 'Xylus' by the end, this year. The new brand will be competing against the Swiss-made watches being imported into India. Xylus will be priced in the Rs 15,000 - Rs 30,000 range.
However, its launch is facing some obstacles because of its certain case models not really gelling into the 60-odd variants being planned with this watch brand.
The company is expected to invest nearly Rs 6 crore for launch for this finest brand.
The company is conducting survey and will take a decision within a couple of months. Titan has presence in the sunglasses market under the brand-name “Fastrack”.
The company will revive various related sectors. The prescription spectacles market is a good option for the company to widen its product range, said a senior official of Titan.
Titan is also planning to launch its third brand 'Xylus' by the end, this year. The new brand will be competing against the Swiss-made watches being imported into India. Xylus will be priced in the Rs 15,000 - Rs 30,000 range.
However, its launch is facing some obstacles because of its certain case models not really gelling into the 60-odd variants being planned with this watch brand.
The company is expected to invest nearly Rs 6 crore for launch for this finest brand.
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