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Alexa Chung directs film shoot of Classic II boot

17 Oct '16
1 min read

Art director Alexa Chung has conceptualised and directed the film shoot of the launch of the Classic II boot, developed and launched by UGG, a lifestyle goods marketer and also a division of Deckers Brands. Alexa oversaw the entire shoot from concept, to crew, to cast, by focusing and delivering a contemporary sensibility for the Classic II boot.

The advertisement set in New York, captures a group of women who are celebrated for their individual style and have a strong sense of self.

“As a result, the images reflect the lives of inspirational women and their modern wardrobe, allowing the photographer to capture true moments,” UGG observed. (AR)

Fibre2Fashion News Desk – India

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