Brioni and Kering hire Nina-Maria as creative director

16 Jun '17

2 min read

Courtesy: Brioni

Italy’s famous fashion firm Brioni and Kering have announced that Nina-Maria Nitsche is the new creative director of the House, effective June 15, 2017. Brioni is recognised as the world’s most prestigious menswear couture house. A global luxury group, Kering develops an ensemble of luxury houses in fashion, leather goods, jewellery, and watches.

Nina-Maria Nitsche will have creative responsibility of the House’s collections and image. She joined Maison Martin Margiela in 1989. For the following 23 years, she worked closely with the designer on the creative vision of the House. After the designer’s resignation, in 2009, Nina-Maria Nitsche took over the creative direction of Maison Martin Margiela.

Nitsche’s long experience and global creative perspective will enable her to reinforce the clarity of Brioni’s identity, emphasise its sartorial values and reinstate its pioneering heritage.

Brioni CEO Fabrizio Malverdi said, “I am very pleased to welcome Nina-Maria Nitsche to the House of Brioni. Ever since I met her in 1996, I have been impressed by her creative approach, starting from a clearly defined concept and then transforming that into products that accurately resonate with the customer. Her point of view will allow the brand’s core values to prosper and yet inject a contemporary dialogue that will enable Brioni to evolve into the future.”

Nina-Maria Nitsche said, “I am honoured to collaborate with the House of Brioni. Thanks to its long sartorial history, Brioni has the potential to redefine its position as a unique luxury brand. The House’s philosophy is based on a pioneering approach to menswear. My aim is to reinforce and invigorate this longstanding tradition.”

François-Henri Pinault, chairman and CEO of Kering said, “I am delighted to welcome Nina-Maria Nitsche to Brioni and within Kering. Nina-Maria has a very accurate understanding of the Brioni man and she will bring a comprehensive and articulate creative vision to the House. I am sure that, together with Fabrizio Malverdi, she will build on the House’s tradition of exceptional craftsmanship to propel Brioni into a new dynamic.” (GK)

Fibre2Fashion News Desk – India

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