LVMH appoints Serge Brunschwig as Fendi head

23 Feb '18

1 min read

Courtesy: Fendi

The LVMH Group has announced the appointment of Serge Brunschwig as chairman and CEO of Fendi, an Italian luxury fashion house, with immediate effect. Brunschwig will replace Pietro Beccari, now chairman and CEO of Christian Dior Couture. Serge who has been chairman and CEO of Dior Homme since 2015, will now report to Toni Belloni, LVMH managing director.

Serge joined LVMH in 1995. Within the group, he held senior positions in luxury retail, successively with Louis Vuitton in Asia, then with Sephora Europe and Louis Vuitton, as the managing director. In 2006, he was appointed the chairman and CEO of Céline before joining Christian Dior Couture in 2008 as chief operating officer.

"I am pleased to welcome Serge as the new chairman and CEO of Fendi. He has developed extensive experience in luxury retail, operations, and brand management. Over the recent years, he has played a key role in the success of Christian Dior Couture. Serge is the right leader to take the beautiful Fendi Maison and its strong organisation to the next level," said Belloni. (RR)

Fibre2Fashion News Desk – India

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