Martijn Hagman new CEO of Tommy Hilfiger global

03 Jun '20

2 min read

Martijn Hagman; Pic: PVH Corp

PVH Corp, owner of a portfolio of iconic brands including Tommy Hilfiger and Calvin Klein, has announced the appointment of Martijn Hagman as new chief executive officer, Tommy Hilfiger global & PVH Europe, effective June 2, 2020. Hagman will succeed Daniel Grieder who is stepping down from after 23 years in various management roles within the organisation.

Hagman is currently chief operating officer, Tommy Hilfiger global & PVH Europe and chief financial officer, Tommy Hilfiger global, overseeing operations, finance, digital business transformation, technology, business development and the Tommy Hilfiger global sustainability programme.

“Tommy Hilfiger Global and PVH Europe came into this year on the same successful path they have been on, with strong sales trends and improving brand awareness, and connecting with consumers,” Manny Chirico, chairman and CEO, PVH Corp, said in a press release.

Grieder has been a champion of growing our innovation capabilities and expanding Tommy Hilfiger’s reach around the world, always pushing for a consumer-centric, digitally-focused and sustainable mindset, while building a very strong management team.”

“It has been a phenomenal 23 years," Grieder said. As we are in the midst of this seismic shift in our industry, we find ourselves in a unique position to make a change that I believe will launch us into a new era for the brand.”

“Together, Grieder and Hagman have instilled a future-focused vision, putting consumers at its core and creating a product-driven culture. We are thankful for Grieder’s many years of strong leadership and great accomplishments,” Stefan Larsson, PVH president said.

I have great confidence in Hagman as a leader with a deep understanding of the underlying value drivers of the business. His consumer-centric mindset and digitally focused leadership will successfully guide the next era of sustainable and profitable growth for Tommy Hilfiger and the European region.”

“It is an honour to continue to build on the achievements of the Tommy Hilfiger brand and PVH Europe alongside an exceptional and passionate management team,” Hagman said in the release.

My thanks to Grieder extend well beyond the unwavering support, development opportunities and leadership he has provided over the years. We are confident in continuing to execute on the current strategic plan, and our focus for the coming months will be on the recovery and rebound phase of our global businesses out of the Covid-19 pandemic.”

Grieder will help transition his responsibilities over the next few months to ensure a smooth and successful transition.

Fibre2Fashion News Desk (JL)

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