Suditi Industries taking strict action on Nush plagiarism

11 Oct '17

2 min read

Courtesy: Youtube

Suditi Industries, which designs and sells Hindi film actor Anushka Sharma’s clothing line Nush, is taking strict action about the discrepancies in some designs of its brand Nush. The company has clarified that Sharma was never part of its designing and procuring process, and she was only involved in advising on the styles that could go on the floor.

“Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too. This not only is a serious design and procurement process lapse from our design and procurement team but also a breach of trust by the manufacturing company in China with us. We are taking serious actions, internally and externally, against this breach of faith,” Pawan Agarwal, CMD, Suditi Industries, said in a statement.

Further clarifying the process of Nush’s designing and procuring, Agarwal added, “A limited percentage of the collection were manufactured by our Chinese manufacturer. And we follow either of the two processes with them. 1. We design a sample and get it manufactured by the vendor by giving them our design and sample. 2.) We buy the design from the manufacturer exclusively for us and also get it produced by them.

“As we have realised now, few of the designs that we bought from the manufacturer were further produced and sold on a Chinese website. This is a clear breach of business practice implemented by this manufacturer and we are determined to take this up with our business agents.”

The statement also mentions that some of the designs highlighted just have commonalities with prevalent fashion trends and are not copies as mentioned. Suditi along with its partner Anushka Sharma is also ensuring that the specific designs are not put on floor and are discarded from their range.

“This we believe is the most necessary step. This is an extreme situation and we have all hand on deck for this,” said Agarwal.

“We pride ourselves in partnering with someone known for her credibility, honesty and values she brings to the table as part of her imagery and more. We are committed to bringing the best of designs, at the best prices to the Indian consumers,” he added. (RKS)

Fibre2Fashion News Desk – India

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