US' VNTANA & ByondXR partner to create 3D showrooms in metaverse

The new integration allows brands to upload their existing 3D designs from programmes like Browzwear, Clo, Keyshot, Modo and more to instantly create interactive 3D digital showrooms in ByondXR. VNTANA’s patented algorithms automatically optimise and convert files to meet varying online and game engine standards, including those required for the metaverse, the two companies said in a joint release.

“Retail brands continue to look for new ways to improve their e-commerce and B2B sales storefronts to create an engaging experience for customers,” said Ashley Crowder, co-founder and CEO of VNTANA. “The integration of VNTANA’s API into ByondXR’s system makes creating and integrating 3D assets into their immersive showrooms quick and seamless. Brands utilising 3D, in turn, see a boost in sales and a significant reduction in costs by replacing physical prototypes.”

ByondXR creates virtual environments that mimic real-life showrooms and stores for brands and retailers for an immersive customer experience. The ByondXR platform will connect with VNTANA’s 3D cloud to display optimised 3D versions of each asset within the virtual storefront.

“With the integration and usage of VNTANA we are enabling our customers to streamline their 3D digital workflow to easily transform their 3D assets to a lightweight part of our virtual showroom without losing any of the quality,” said Noam Levavi, co-founder and CEO of ByondXR. “Customers like Agron (Adidas US) and Group Dynamite are using the VNTANA collaboration and integration in order to create an efficient end-to-end process from asset creation to the XR showroom on our cross-functional platform.”

Fibre2Fashion News Desk (KD)