Wills Lifestyle brings fashion on digital mode at WIFW

26 Mar '14

3 min read

Wills Lifestyle, the premium fashion & lifestyle brand from ITC continues to be at the forefront of digital innovations, by introducing “Fashion in Real Time” campaign at the Wills Lifestyle India Fashion Week AW’14 scheduled from March 26-30, 2014 in New Delhi.

Being India's first and industry first, Wills Lifestyle becomes the first fashion retail brand to introduce real time online marketing using the RFID technology, reaching consumers across multiple social media platforms as well as in Wills Lifestyle stores, LIVE and in real time. This will be the first ever-Indian fashion platform that aims at syncing all the happenings at the fashion week by sharing them in real with participants on Facebook, Twitter & Google hangout.

Digitally dapper Wills Lifestyle has introduced various interesting multichannel innovations that are likely to have a lasting impact at the Wills Lifestyle India Fashion Week and enhance consumer experience.

Speaking on the pioneering use of technology and digital platforms, Karan Kumar, General Manager-Marketing, Lifestyle Retailing Business Division, ITC said, “Recognizing the power of interactive social media marketing and communication platforms working with RFID technology, Wills Lifestyle wants to be at the centre of digital revolution in fashion and how fashion weeks can be made to reach out to fashion ambassadors, enthusiasts and influencers.

We already have a large presence online with over 800,000 fans on facebook. We now want to build beyond that across various digital & social media platforms by adopting technologies that not only will be a first in the fashion space in India but also are more interactive, experiential and which connect with enthusiasts’ online like never before. We want to change the face of how fashion and fashion weeks are taken outside the show areas to online enthusiasts wherever they are.”

“Wills Lifestyle India Fashion Week is touted as the biggest & largest fashion week of the country. The event has a strong combination essential to push a large capacity of online conversations with a young involved audience, fashion experts and celebrities who are socially active. And this combined with the latest digital technology will only have a positive impact on how future Fashion Weeks are organised and promoted online.” he further adds.

About Wills Lifestyle

Synonymous with fashion and elegance, ITC’s Wills Lifestyle stores offer a premium lifestyle wardrobe, incorporating the latest fashion trends for both men and women. With a fashion fresh compelling range of Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear and Wills Signature designer wear, Wills Lifestyle provides Indian consumers premier high street fashion and a delightful shopping experience.

Wills Lifestyle India Fashion Week

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