Interviews
'The Difference Between Wondering and Knowing' by GIA
15 Oct '07
3 min read
Tis the season - from now through the holidays and into early spring – for many couples to begin the hunt for the perfect diamond engagement ring. For some, it can be an intimidating process.
With this in mind, the Gemological Institute of America (GIA) - a nonprofit, gemological research and academic institution – today launched its first-ever national public awareness campaign to help better educate people about diamonds, the famous GIA-created Four Cs and GIA Diamond Grading Reports.
The name of the campaign is “The Difference Between Wondering and Knowing” and it explains the Four Cs of diamond elements (Color, Clarity, Carat Weight and Cut), and the importance of having a diamond grading report, which will define for the consumer the exact gemological qualities of the stone he or she is intending to purchase.
Ralph Destino, GIA chairman, said, “We are a public-benefit institution and, as such, we want people to see us as a resource with tools to help them. Our purpose in initiating this new awareness campaign is to help educate the public about diamonds and diamond grading reports so they are able to make more informed buying decisions.”
Since its founding in 1931, GIA has been setting the international standards used by the jewelry industry throughout the world. These standards have been set through continuous advances in research, education of jewelers, and through the Institute's laboratory services, including diamond grading.
With this in mind, the Gemological Institute of America (GIA) - a nonprofit, gemological research and academic institution – today launched its first-ever national public awareness campaign to help better educate people about diamonds, the famous GIA-created Four Cs and GIA Diamond Grading Reports.
The name of the campaign is “The Difference Between Wondering and Knowing” and it explains the Four Cs of diamond elements (Color, Clarity, Carat Weight and Cut), and the importance of having a diamond grading report, which will define for the consumer the exact gemological qualities of the stone he or she is intending to purchase.
Ralph Destino, GIA chairman, said, “We are a public-benefit institution and, as such, we want people to see us as a resource with tools to help them. Our purpose in initiating this new awareness campaign is to help educate the public about diamonds and diamond grading reports so they are able to make more informed buying decisions.”
Since its founding in 1931, GIA has been setting the international standards used by the jewelry industry throughout the world. These standards have been set through continuous advances in research, education of jewelers, and through the Institute's laboratory services, including diamond grading.
Popular News
Leave your Comments
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
